Brand Tone

Trustworthy & Established, Friendly & Approachable, Knowledgeable & Expert, Customer-centric & Helpful, Quality-conscious

Brand Values

• •Heritage & Tradition
• •Customer Satisfaction
• •Quality & Craftsmanship
• •Trust & Integrity
• •Adaptability & Modernity

Best Practices

• •Emphasize Heritage and Trust: Consistently weave in the family-owned, "since 1925" aspect to build credibility and a sense of enduring quality.
• •Maintain a Friendly and Approachable Voice: Use warm, welcoming language. Address the customer directly and focus on their needs and aspirations (e.g., "we're here to help you find that perfect piece").
• •Showcase Expertise Subtly: While highlighting knowledge and craftsmanship, avoid overly technical jargon. Explain concepts clearly, as seen in their website articles about diamond types or gold plating.
• •Prioritize Customer Stories and Testimonials: Let the positive experiences of other customers reinforce the brand's trustworthiness and service quality. Phrases like "We ❤️ to see our customers delighted" can be a recurring motif.
• •Be Consistent Across All Platforms: Ensure the tone used on the traditional website aligns with the more dynamic feel of social media like Instagram and TikTok, while adapting the style to each platform’s audience. The core message of quality, trust, and customer focus should remain.

Social Perception

Reliable and Trustworthy, Providers of Excellent Value, Experts in their Field, Customer-Focused

Copy Examples

• •Headline: Cherish Every Moment. Since 1925, We've Helped Tell Your Story. Body: At Watsons Jewellers, tradition meets timeless elegance. As a third-generation family jeweller, we're dedicated to helping you find or create the perfect piece to mark life's most precious occasions. Explore our curated collection of fine jewellery and watches, crafted with care and ethically sourced gemstones.
• •Headline: Your Dream Design, Expertly Crafted. Body: Have a unique vision? Our master jewellers blend decades of expertise with your personal style to bring your dream jewellery to life. From engagement rings that tell your love story to heirlooms reimagined, experience the Watsons difference. Book your complimentary design consultation today.
• •Headline: The Perfect Seiko, The Perfect Price. And a Little Bit of Watson Warmth. Body: Looking for that stunning Seiko watch? As an Authorised Premium Seiko Dealer, we offer an extensive range with the friendly service and expert advice our family has been known for since 1925. Enjoy fast, free shipping and the confidence of buying from a trusted name. We ❤️ delighting our customers!
• •Headline: Celebrating You: From Our Family to Yours. Body: For nearly a century, Watsons Jewellers has been privileged to be part of your special moments. We believe in quality that lasts, service that shines, and jewellery that becomes a treasured part of your family's story. Discover why generations have trusted Watsons.
• •Social Media Post (Instagram/Facebook): Image: A stunning close-up of a custom-designed engagement ring. Caption: ✨ Crafted with love, for a love that lasts a lifetime. ✨ Another beautiful custom creation from our Watsons workshop! We're passionate about bringing your unique stories to life through exquisite design and generations of craftsmanship. Thinking about a custom piece? DM us or visit our Launceston store – we're here to help! #WatsonsJewellers #CustomJewellery #EngagementRing #FamilyJeweller #LauncestonTasmania #Since1925