Brand Tone

Friendly and Approachable, Knowledgeable and Trustworthy, Community-Oriented, Value-Driven, Traditional and Dependable

Brand Values

• •Quality Craftsmanship
• •Exceptional Customer Service
• •Family and Community
• •Honesty and Integrity
• •Value for Money

Best Practices

• •Always Lead with "Family" and "Community": Consistently reference the family-owned nature of the business and its long-standing connection to the Middlefield community in website copy, social media posts, and advertisements.
• •Emphasize Quality and Craftsmanship, Especially Amish: Highlight the durability, beauty, and value of their furniture, with a special focus on Amish-made and American-made options. Use descriptive language that conveys these attributes.
• •Maintain a Helpful, No-Pressure Voice: Ensure all customer interactions, whether in-store, online, or in marketing materials, are informative and supportive, avoiding aggressive sales language. Focus on helping customers find solutions.
• •Be Approachable and Friendly Online: Use a warm, conversational tone on social media. Respond to comments and messages promptly and personally. Share local news or community events when relevant.
• •Showcase Customer Satisfaction and Longevity: Regularly feature positive customer testimonials (with permission). Remind the audience of the store's decades of experience and commitment to "under promise and over deliver" to reinforce trustworthiness and reliability.

Social Perception

Positive, Trusted Local Business, Go-To for Amish Furniture, Helpful and Non-Pushy

Copy Examples

• •Headline: Bring Enduring Quality Home: Discover Amish Craftsmanship at Watson's 87. Body: For over 45 years, our family has been helping yours find the perfect furniture. From handcrafted dining sets to cozy living room pieces, discover quality that lasts, right here in Middlefield. Visit us and feel the Watson's difference! #Watsons87Furniture #AmishCrafted #FamilyOwned
• •Headline: Your Vision, Our Expertise: Custom Furniture Made for You. Body: Don't just furnish your home, personalize it! At Watson's 87, we specialize in custom furniture tailored to your style and needs. Our knowledgeable team is here to guide you, not pressure you. Let's create something beautiful together. Stop by our Middlefield showroom! #CustomFurniture #HomeDecor #Watsons87
• •Headline: More Than a Store, We're Your Neighbors. Body: Watson's 87 Furniture: Proudly serving Middlefield and our surrounding communities since 1977. We believe in quality, value, and treating you like family. Thank you for your loyal support! Come see what's new in store this week! #ShopLocalMiddlefield #CommunityLove #QualityFurniture
• •Headline: Unwind in Style: Find Your Perfect Recliner or Lift Chair. Body: Comfort meets quality at Watson's 87 Furniture. Explore our wide selection of recliners and lift chairs, designed for ultimate relaxation and support. Our friendly staff is ready to help you find the perfect fit for your home and budget. #ComfortAndQuality #LiftChairs #MiddlefieldOH
• •Headline: From Our Family to Yours: Furnishing Memories for Generations. Body: At Watson's 87 Furniture, we're honored to be a part of your family's story. We offer durable, beautiful furniture that stands the test of time, backed by service you can trust. Visit us in Middlefield – where quality and community come together. #GenerationsOfQuality #FamilyFurniture #Watsons87