Brand Tone

Instructional & Educational, Expert & Authoritative, Supportive & Encouraging, Results-Oriented, Passionate (for golf)

Brand Values

• •Effectiveness & Results
• •Quality & Durability
• •Customer Focus & Support
• •Innovation & Expertise
• •Accessibility
• •Passion for Golf

Best Practices

• •Focus on "Feel" and Tangible Feedback: Continuously emphasize how the HANGER provides immediate, understandable feedback that helps golfers *feel* the correct positions, as this is a key differentiator and benefit highlighted in reviews.
• •Maintain an Instructional Yet Encouraging Voice: Balance expert advice and technical explanations with supportive language that motivates golfers of all levels, reinforcing that improvement is achievable.
• •Highlight Quality and Guarantees: Consistently mention "Made in the USA," the "lifetime guarantee," and the "1-Year Improvement Guarantee" to build trust and justify the premium nature of the product.
• •Incorporate "Problem/Solution" Narratives: Address common golfer frustrations (slices, hooks, inconsistency) and clearly position the HANGER as the effective solution, referencing the specific mechanical improvements it facilitates (e.g., flat lead wrist, dynamic shaft lean).
• •Showcase Expertise and Passion: Subtly weave in the brand's foundation in golf expertise and genuine passion for helping golfers improve, reinforcing the "by golfers, for golfers" ethos. When appropriate, the personal touch of Ted Watson's customer service can be alluded to as a brand strength.

Social Perception

Effective Training Aid, Great Customer Service, Premium Product, Trustworthy Brand, Go-To for Swing Correction.

Copy Examples

• •Headline: Stop Guessing, Start Improving. Feel the Perfect Swing with The HANGER. Body: Tired of inconsistent shots? The HANGER provides instant, real-time feedback to train correct muscle memory for optimal clubface control and a powerful impact. Practice smarter, play better.
• •Headline: Unlock Your Best Golf: The HANGER Makes Pro-Level Swing Mechanics Attainable. Body: Used by PGA professionals and thousands of golfers worldwide, The HANGER helps you master the critical wrist angles and shaft lean that lead to consistent, powerful ball striking. Train like a pro, see the results.
• •Headline: Your Partner in Perfecting Your Swing. Guaranteed. Body: At Watson | Golf, we're passionate about helping you love your game. That’s why The HANGER is Made in the USA, backed by a lifetime warranty, and comes with our 1-Year Improvement Guarantee. If you don't play better, we'll give you a full refund.
• •Headline: Finally! A Training Aid That Teaches Feel AND Delivers Results. Body: The HANGER isn’t just another gadget. It’s a precision tool designed to give you the *feel* of a fundamentally sound golf swing, from takeaway to impact. Correct your flaws, build consistency, and enjoy the game more.
• •Headline: From Our Family of Golfers to Yours: Experience the Watson Golf Difference. Body: We’re avid golfers who developed The HANGER because we know what it takes to improve. Join the Watson Golf family and benefit from a tool that works and customer support that truly cares.