Brand Tone

Professional, Established, Service-Oriented, Trustworthy, Direct and Informative

Brand Values

• •Reliability/Dependability
• •Heritage/Experience
• •Responsiveness
• •Diversity/Inclusivity
• •Quality/Service (Implied)

Best Practices

• •Prioritize Clarity and Directness: For a supplier of essential goods, the copy should be easy to understand, detailing what products are offered and how they benefit the customer (e.g., reliability, safety, operational efficiency). Avoid jargon where possible, or explain it if necessary for a specialized audience.
• •Emphasize Trust and Heritage: Consistently mention "over 40 years in business," "second generation," "certified minority-owned," and "BBB accredited" where appropriate to reinforce credibility and experience.
• •Maintain a Professional and Respectful Voice: The tone should always be courteous, helpful, and professional, reflecting its role as a reliable partner to other businesses and organizations.
• •Focus on Solutions and Availability: Frame product descriptions around how they solve a customer's problem or meet a need. Highlighting availability of in-demand items can be a strong selling point.
• •Ensure Consistency Across All Touchpoints: If WATS International, Inc. develops further online presence (e.g., social media, email marketing), the established tone of reliability, professionalism, and service should be uniformly applied. This includes visual branding elements as well.

Social Perception

Business-to-Business (B2B) Focus, Community Presence (Local/Regional), Neutral to Positive

Copy Examples

• •Headline: Supporting Your Operations for Over 40 Years. Body: WATS International, Inc. – Your trusted, certified minority-owned source for industrial, janitorial, and office essentials. Quality products, dependable service. Call to Action: Explore Our Catalog | Get a Quote
• •Headline: Essential Supplies, Delivered. Body: From N95 masks and sanitizers to specialized MRO equipment, WATS International, Inc. provides the critical supplies you need to keep your organization running smoothly and safely. Call to Action: Shop Medical & Safety | Browse Industrial Solutions
• •Headline: Experience and Reliability You Can Count On. Body: As a second-generation, BBB-accredited business, we're committed to providing quality products and exceptional service. Partner with WATS International for your supply needs. Call to Action: Learn More About Us | Contact Our Team
• •Headline: Your Certified Minority-Owned Supplier Partner. Body: Meet your diversity procurement goals without compromising on quality or service. WATS International, Inc. offers a comprehensive range of products to meet your organizational requirements. Call to Action: View Our Certifications | Request for Proposal
• •Headline: Stocked and Ready: Key Supplies for a Productive Workplace. Body: Ensure your team has what it needs. WATS International, Inc. offers a wide selection of office supplies, janitorial products, and essential safety equipment. Call to Action: Fast Order Office Supplies | View Janitorial Range