Brand Tone

Practical, Innovative, and Reassuring.

Brand Values

• •Innovation and Problem-Solving
• •Safety and Security
• •Simplicity and Effectiveness
• •Quality

Best Practices

• •Always Lead with the Problem: Start your copy by directly addressing the customer's pain point (e.g., 'blurry footage,' 'rain-covered lens'). This immediately establishes relevance and positions Watroprop as the solution.
• •Keep it Simple and Direct: Avoid technical jargon. Use clear, concise language that anyone can understand. The tone should reflect the product's simplicity. Words like 'simple,' 'easy,' and 'effective' should be staples.
• •Use Visuals to Reinforce the Message: Consistently use before-and-after images or short video clips showing the problem (rain-covered lens) and the solution (a clear view with Watroprop). This visual proof is more powerful than words alone.
• •Emphasize Peace of Mind: Connect the product's function to a higher emotional benefit. It's not just about a dry lens; it's about reliable security, not missing important moments, and feeling secure no matter the weather.
• •Maintain a Helpful, Innovative Voice: Whether writing an ad, a social media post, or a customer service response, the tone should always be that of a helpful inventor proud of their clever solution. Be friendly, approachable, and confident in the product's value.

Social Perception

The current product for video doorbells is perceived as highly practical and useful. Customer reviews and comments on social media are generally positive, highlighting how the product successfully solves the problem of a rain-covered lens. The appearance on 'Das Ding des Jahres' likely boosted its credibility and visibility, framing it as a clever and desirable invention. There is little to no negative sentiment found online regarding the current product.

Copy Examples

• •Tired of blurry visitors and missed deliveries every time it rains? 🌧️ Don't let a single drop block your view. The Watroprop rain shield keeps your video doorbell lens clear, day and night. See everything, always. Tap to get yours!
• •A Clear View, Come Rain or Shine. The ultimate rain protection for your video doorbell.
• •Engineered in Germany for a perfect fit and maximum protection. Our durable, easy-to-install shield ensures your home security is never compromised by bad weather. Protect your investment and your peace of mind.
• •You WON'T BELIEVE This Simple Fix for Your Ring Doorbell! | Watroprop Installation & Review
• •Watroprop. Rainproof your welcome.