Brand Tone

Trusted & Established, Authentic & Genuine, Warm & Inviting, Informative & Helpful, Quality-Conscious & Premium (without being elitist), Slightly Nostalgic

Brand Values

• •Heritage & Tradition
• •Quality
• •Natural Purity
• •Customer Trust
• •Family & Home
• •Craftsmanship

Best Practices

• •Lead with Heritage and Trust: Consistently weave in the "Since 1868" legacy and the brand's long-standing commitment to quality. This reinforces trust and distinguishes Watkins.
• •Emphasize "Natural" Authentically: Go beyond just saying "natural." Highlight specific natural ingredients, "free from" claims (no artificial colors, non-GMO), and the benefits of this purity. Avoid greenwashing clichés; be specific and genuine.
• •Speak the Language of Home and Family: Use warm, inviting language that evokes feelings of comfort, tradition, and shared experiences. Focus on how the products enhance home life, cooking, and well-being.
• •Educate and Inspire: Provide genuine value through recipes, tips, and interesting facts about ingredients or processes. This positions the brand as a knowledgeable and helpful partner.
• •Maintain Visual and Verbal Harmony: Ensure that the copy's tone is reflected in the brand's visual identity (packaging, photography, website design). Classic, clean, and high-quality visuals will reinforce the messaging of trusted, natural, premium products.

Social Perception

Highly Reputable, Nostalgic Connection, Reliable Choice for Natural Products, Good Value for Quality, Classic & Timeless

Copy Examples

• •For over 150 years, Watkins All-Natural Original Gourmet Baking Vanilla has been the secret to unforgettable desserts. Crafted from the world's finest vanilla beans, it’s the pure, rich flavor your family traditions deserve.
• •Warming up the kitchen with the scent of cinnamon and cloves! What Watkins spices are essential to your favorite fall baking recipe? Share your traditions below! #Watkins1868 #FallBaking #NaturalSpices
• •Keep your home sparkling and your conscience clear. Our Watkins All-Purpose Cleaner is plant-based, tough on grime, and gentle on surfaces. Naturally effective, for a naturally clean home.
• •Since 1868, we've believed in the power of nature and time-honored quality. From J.R. Watkins' original remedies to your kitchen today, our commitment remains the same: the finest natural ingredients for you and your family.
• •Indulge your skin with the gentle touch of nature. Our [Product Name, e.g., Lemon Créme Hand Soap] is crafted with natural extracts and nourishing oils, leaving your skin soft, refreshed, and beautifully scented. Pure goodness, from Watkins.