Brand Tone

Supportive and Understanding, Positive and Empowering, Practical and Straightforward, Friendly and Approachable

Brand Values

• •Age-Appropriateness
• •Comfort and Fit
• •Body Positivity and Confidence
• •Quality
• •Practicality
• •Meeting a Need

Best Practices

• •Always write with the tween/teen girl and their parents in mind. Use language that resonates with both.
• •Emphasize solutions and benefits. Focus on how the swimwear solves common problems (coverage, fit, age-appropriateness) and makes the wearer feel (confident, comfortable).
• •Maintain a positive and encouraging voice. Avoid language that could be perceived as shaming or overly restrictive. Promote self-acceptance.
• •Be Clear and Concise. Especially for product descriptions and care instructions, use straightforward language that is easy to understand.
• •Reflect Real Experiences. Incorporate an understanding of the challenges and joys of the tween/teen years, as demonstrated in the website copy ("Growing up is hard to do!").

Social Perception

Problem Solver, High Quality, Appreciated by Parents and Daughters, Trustworthy, Niche Expert

Copy Examples

• •Swim Happy, Feel Confident. Waterslide Swim: Designed for you, because growing up is an adventure best dived into with a smile!
• •Finally! Swimwear that gets it. Full coverage, stay-put straps, and awesome styles. Life's complicated, your swimsuit shouldn't be. #WaterslideSwim #TweenStyle
• •Dear Parents, We know the struggle. That's why we created Waterslide Swim – quality, age-appropriate swimwear that lets your daughter just be a kid and love her swim time. You're welcome. 😉
• •Mix, Match, and Make a Splash! Our vibrant, comfy swimsuits are made for sunny days and good times. Find your perfect fit with Waterslide Swim.
• •Confidence looks good on you. So does a swimsuit that fits just right. Waterslide Swim: For every splash, every laugh, every moment.