Brand Tone

Informative & Educational, Health-Conscious & Caring, Trustworthy & Authoritative, Environmentally Responsible, Quality-Driven & Confident, Approachable & Customer-Centric

Brand Values

• •Health & Wellbeing
• •Quality & Efficacy
• •Environmental Sustainability
• •Integrity & Trust
• •Customer Value & Affordability
• •Innovation
• •Community Engagement

Best Practices

• •Prioritize 'Healthy Hydration': Frame content around the wellness benefits of clean, mineralized, alkaline water. Use positive, life-affirming language (e.g., 'vitality,' 'wellbeing,' 'nourish').
• •Substantiate with Authority & Trust: Casually weave in references to years of experience, scientific backing, awards, or filtration stages to reinforce credibility without being overly technical. For example, 'Our scientifically designed 15-stage process ensures...'
• •Embed Environmental Responsibility: Naturally integrate the eco-friendly aspects, such as reducing plastic waste or the longevity of filters, as a core benefit alongside health.
• •Educate with Clarity: Explain the benefits and technology in an easy-to-understand manner. Focus on how the features translate to tangible benefits for the consumer (e.g., 'removes 99.99% of fluoride for your peace of mind').
• •Emphasize Value and Longevity: Communicate the long-term cost-effectiveness and durability of the products, positioning them as a worthwhile investment in health and sustainability.

Social Perception

Highly Positive & Trusted, Valued for Health Benefits, Effective Contaminant Removal, Good Investment, Eco-Friendly Choice, Reliable Customer Support

Copy Examples

• •Headline: Pure Water, Pure Health. Discover the Waters Co Difference. Body: Transform your tap water into life-enhancing mineral water. Our advanced 15-stage filtration removes up to 99.99% of fluoride, chlorine, and heavy metals, while naturally enriching it with over 60 essential minerals. Taste the purity, feel the vitality.
• •Headline: Join the Hydration Revolution. Healthy You, Healthy Planet. Body: Say goodbye to single-use plastic and hello to delicious, alkaline water. Waters Co Australia offers sustainable filtration solutions that last for years, not days. Make a conscious choice for your family's wellbeing and our Earth's future.
• •Headline: Trusted by Australians for Over 40 Years. Body: Since 1984, Waters Co has been dedicated to providing superior water filtration. Backed by global awards and scientific research, our systems deliver unparalleled purity and taste. Invest in decades of expertise and the promise of truly healthy water.
• •Headline: Unlock Nature's Best, Right From Your Tap. Body: Experience water as nature intended. Waters Co filters not only purify but also re-mineralize, magnetize, and energize your water, creating a clean, fresh, alkaline source of hydration. It’s more than filtered water; it’s your daily wellness ritual.
• •Headline: Smart Hydration: Long-Lasting Filters, Lasting Health. Body: Invest wisely in your health with Waters Co. Our filter sets last up to 5 years or 15,000 litres, offering an economical and eco-friendly way to enjoy pristine, mineral-rich water daily. Exceptional quality, exceptional value.