Brand Tone

Informative/Educational, Health-Conscious, Nature-Oriented/Holistic, Community-Focused, Quality-Oriented, Experienced/Established

Brand Values

• •Health and Well-being
• •Quality and Efficacy
• •Education and Empowerment
• •Natural and Alternative Solutions
• •Community Connection
• •Integrity

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Informative, Health-Conscious, Nature-Oriented, Community-Focused, Quality-Oriented) and values. Include examples of "do's and don'ts" for language, specific keywords to use (e.g., "natural," "holistic," "community," "certified," "well-being"), and phrases that align with the brand.
• •Prioritize Education and Information: Consistently provide valuable, well-researched information about water quality, filtration methods, and product benefits, reinforcing the brand as a knowledgeable and trustworthy resource. Avoid overly technical jargon unless clearly explained.
• •Emphasize Health and Natural Wellness: Frame product benefits around health, vitality, and a connection to nature. Use language that is positive, empowering, and resonates with a desire for a healthier lifestyle.
• •Maintain a Community-Centric Narrative: Where appropriate, weave in the brand's local roots, community involvement, and customer relationships. Use a warm, approachable, and personal tone that fosters connection.
• •Ensure Authenticity and Transparency: Be clear about product features, benefits, and certifications (like NSF). If discussing "alternative" or "subtle energy" aspects, do so with respect and clarity, acknowledging the specific audience interested in these areas, without making unsubstantiated claims. Ground statements in the brand's long-standing experience and commitment to quality.

Social Perception

Positive (Inferred), Niche/Alternative, Trustworthy (Locally), Limited Broader Online Presence

Copy Examples

• •Headline: Pure Water, Naturally. Your Journey to Vibrant Health Starts Here. Body: For 20 years, Watermatters has been Vancouver's trusted source for innovative water purification. We believe in the power of clean water and its deep connection to well-being. Explore our curated selection of filters and natural solutions, chosen to resonate with nature and enhance your vitality. Discover the difference quality water makes. (Tone: Health-conscious, Nature-Oriented, Established)
• •Headline: Beyond the Tap: Understanding Your Water, Empowering Your Choices. Body: At Watermatters, we're more than just a store; we're your partners in hydration. Our blog and expert team are here to help you navigate the world of water filtration, from understanding Metro Vancouver's unique water profile to choosing the perfect system for your home. Knowledge is power – the power to live healthier. (Tone: Informative, Educational, Community-Focused)
• •Headline: Invest in Your Well-being with NSF-Certified Purity. Body: Quality matters when it comes to your water. That’s why Watermatters offers a range of rigorously tested, NSF-certified filtration systems. Ensure your family drinks confidently, knowing you're protected from contaminants. Experience the peace of mind that comes with proven performance and our commitment to your health. (Tone: Quality-Oriented, Health-Conscious, Trustworthy)
• •Headline: Celebrating 20 Years of Water Wisdom & Community. Body: From our early days at the Vancouver Folk Festival to our home on West 4th, Watermatters has grown with our community. We're grateful for two decades of your trust and support. We continue our commitment to providing quality goods, insightful advice, and a touch of nature's wisdom for your journey to optimal health. (Tone: Community-Focused, Established, Grateful)
• •Headline: Discover the Subtle Energies of Shungite & Revitalized Water. Body: Dive deeper into water's potential with Watermatters. We explore innovative and alternative solutions like Shungite-infused water and vortex energizers, designed to elevate your hydration experience. For those seeking harmony with nature and a holistic approach to wellness, discover how these ancient traditions and modern insights can enhance your life. (Tone: Nature-Oriented, Holistic, Innovative)