Brand Tone

Passionate & Enthusiastic, Respectful & Commemorative, Professional & Informative, Accessible & Friendly, Exciting & Thrilling

Brand Values

• •Honour & Remembrance
• •Preservation of History
• •Education & Inspiration
• •Community Engagement
• •Safety & Professionalism
• •Passion for Aviation
• •Volunteerism

Best Practices

• •Always Lead with Passion and Respect: Whether describing the thrill of a flight or the importance of remembrance, ensure the deep respect for veterans and passion for aviation history shines through.
• •Balance Excitement with Professionalism: While flights are thrilling, the copy must also convey safety, expertise, and the professionalism of the volunteer team.
• •Emphasize the "Why": Connect the experiences offered back to the core mission – honouring veterans, preserving history, and inspiring future generations. This adds depth to the thrill.
• •Use Evocative Language: Employ strong verbs and vivid descriptions that capture the sights, sounds, and feelings of flying these historic aircraft (e.g., "roar of the engine," "pull G's," "command the sky").
• •Maintain a Community Focus: Highlight the volunteer aspect and how public support (through flights or donations) directly contributes to their mission. This fosters a sense of shared ownership and participation.

Social Perception

Respected Community Contributor, Providers of Unique Experiences, Guardians of History, Professional and Safe, Passionate and Dedicated Group, Responsive to Current Events

Copy Examples

• •Headline: Feel the History. Command the Sky. Body: Climb into the cockpit of a legendary warbird. At Waterloo Warbirds, we don’t just preserve history – we let you live it. Book your unforgettable flight experience today and soar with heroes. (Tone: Exciting, Respectful, Passionate)
• •Headline: Honour. Inspire. Fly. Body: More than just aircraft, these are flying monuments to courage and innovation. Join Waterloo Warbirds in keeping their stories alive. Support our mission, experience the thrill, and help us inspire the next generation of aviators. (Tone: Commemorative, Inspirational, Passionate)
• •Headline: The Ultimate History Lesson: 900 km/h. Body: Forget dusty textbooks. Experience the power and legacy of iconic warbirds firsthand. Our professional pilots are ready to take you on an adventure that redefines history. Are you ready for the G's? (Tone: Exciting, Informative, Professional)
• •Headline: Their Legacy Roars On. Be Part of It. Body: From Remembrance Day flyovers honouring our veterans to thrilling passenger flights, Waterloo Warbirds is dedicated to keeping aviation history alive and loud. Every flight supports our volunteer-driven preservation efforts. (Tone: Respectful, Community-focused, Passionate)
• •Headline: Gift an Adventure They’ll Never Forget. Body: Looking for a truly unique gift? Give the unparalleled thrill of flying in a vintage warbird. Perfect for the adventurer, the history buff, or anyone ready to experience the sky like never before. (Tone: Exciting, Friendly, Accessible)