Brand Tone

passionate, knowledgeable, community-focused, and welcoming

Brand Values

• •Quality & Excellence
• •Ethical Sourcing & Fair Trade
• •Community Focus & Local Support
• •Passion & Sharing
• •Inclusivity & Accessibility
• •Continuous Exploration & Improvement
• •Sustainability

Best Practices

• •Always Lead with Passion and Authenticity: Let genuine enthusiasm for tea, quality, and community shine through in every piece of communication. Avoid overly corporate or generic language.
• •Educate and Share Knowledge Generously: Position the brand as a knowledgeable guide in the world of tea. Share information about origins, brewing techniques, and flavour profiles in an accessible and engaging way.
• •Emphasize Ethical and Local Connections: Regularly highlight the commitment to ethical sourcing, partnerships with small farms, and support for the local community (suppliers, artists, events). This reinforces core values.
• •Use Inclusive and Welcoming Language: Ensure copy makes everyone feel invited and catered to. Mention dietary options where appropriate and create a sense of a warm, inviting atmosphere in descriptions of the teahouses.
• •Maintain a Consistent Voice Across All Platforms: Whether it's a tweet, an Instagram caption, website copy, or a menu description, the friendly, knowledgeable, and passionate tone should be recognizable as distinctly Waterloo Tea. Develop a simple style guide if needed.

Social Perception

Highly Regarded for Quality, Community Hubs, Ethical & Conscious Brand, Knowledgeable & Passionate, Good for Dietary Needs, Stylish & Welcoming Ambiance, Award-Winning

Copy Examples

• •Just landed: our Spring Harvest Silver Needle from the mists of Fujian! 🌿 Each bud, a testament to the grower's craft and our shared passion for authentic tea. Discover its delicate, succulent notes at our teahouses or bring the experience home. We believe in tea that tells a story – come explore this new chapter with us. #WaterlooTea #SilverNeedle #EthicalSourcing #TeaJourney #CardiffTea
• •More Than Just a Teahouse, It's Your Community Space. ☕ Since 2008, we've been brewing connections, supporting local artists, and serving up thoughtfully sourced teas, coffees, and fresh, chef-prepared meals. Find your Waterloo, a haven to relax, indulge, and belong. [Link to Locations] #WaterlooCommunity #CardiffCafes #SupportLocal
• •The Art of the Brew, The Heart of Our Community. At Waterloo Tea, every cup is a commitment – to exceptional flavour, to the small farms we partner with across Asia, and to the vibrant Cardiff communities we call home. This month, we're celebrating our local bakers [Link to blog post/feature]. Taste the difference passion makes. #EthicalTea #CommunityLove #WaterlooValues
• •Unravel the complexity of our Iron Goddess of Mercy Oolong. Sourced directly from a small, family-run garden in Anxi, this tea offers captivating floral notes and a smooth, lingering finish. We've journeyed to find the exceptional, so you can experience the true essence of traditional Oolong. Brew, sip, and be transported. [Brewing tips included!] #OolongPerfection #TeaDiscovery #WaterlooTeaOnline
• •Join us this Thursday as we unveil the stunning new collection by local artist [Artist's Name] at our [Teahouse Location] gallery! 🎨 Sip on your favourite brew, enjoy delicious treats, and immerse yourself in creativity. Supporting our local arts scene is at the core of what we do. See you there! 6 PM - 8 PM. #ArtAtWaterloo #CardiffEvents #SupportLocalArt #CommunitySpirit