Brand Tone

Knowledgeable & Passionate, Curated & Discerning, Classic & Timeless, Approachable & Welcoming, Community-Focused

Brand Values

• •Authenticity: Offering genuine antiques, vintage pieces, and original art.
• •Artistry & Craftsmanship: Valuing the skill and creativity of artists and the quality of antique items.
• •Heritage & History: Cherishing items with a past and promoting the idea of mixing old and new.
• •Curated Selection: Believing in the value of a discerning eye to bring together a unique collection.
• •Local Support: Promoting and showcasing local artists.
• •Personal Connection: Amber Waterhouse's personal involvement and passion are a core part of the brand's identity.

Best Practices

• •Emphasize Storytelling: Share the history behind antique pieces or the inspiration of local artists. This reinforces values of authenticity and heritage.
• •Use Refined Yet Accessible Language: The tone should be knowledgeable and appreciate quality, but also welcoming and not overly academic or exclusive. Avoid overly casual slang while still being friendly.
• •Highlight Curation and Expertise: Gently remind the audience that items are hand-picked by Amber, showcasing her passion and discerning eye. This builds trust and emphasizes the unique nature of the inventory.
• •Connect to Local & Classic New England: Regularly incorporate phrases and imagery that evoke the "classic New England home" and the Hingham community to reinforce the brand's niche and roots.
• •Maintain Visual Consistency: Ensure that the language used in copy complements the visual style of the photography – which is classic, well-lit, and showcases the beauty and detail of the items. The words should paint a picture that matches the visual.

Social Perception

Locally Recognized Gem, Expert & Trusted Source, Destination for Unique Finds, Supporter of Arts and Community. The online perception is largely shaped by its own curated content (website, Instagram) and local media features, rather than broad online reviews or discussions found in the search.

Copy Examples

• •Instagram Post (Image: Beautifully styled antique desk with a piece of local contemporary art above it): Where history whispers and art speaks. ✨ Discover the timeless dialogue between a 19th-century New England secretaire and the vibrant hues of contemporary local talent. At Waterhouse Decor, we believe every piece has a story, waiting to become part of yours. Visit us in Hingham Square or explore online. #WaterhouseDecor #ClassicStyle #AntiqueFurniture #LocalArt #NewEnglandHome #CuratedLiving
• •Website Banner (Homepage): Waterhouse Decor: A Curated Collection of Fine Art, Antiques, and Timeless Home Decor. Rooted in history, inspired by artistry. Explore pieces that tell a story.
• •Email Newsletter Snippet (Subject: Fresh from the Studio & Estate: New Arrivals at Waterhouse): Dear Friends of Waterhouse, This week, Amber has unearthed some truly exceptional pieces, from a charming set of European vintage glassware to bold new canvases by our featured Hingham artists. We invite you to our Hingham store to experience their unique character firsthand, or browse our latest online catalogue for items that bring enduring elegance to your home.
• •Facebook Ad (Targeting users interested in antiques, interior design, and local New England culture): Transform your house into a classic New England home. Waterhouse Decor in Hingham offers a unique blend of carefully selected antiques, inspiring local art, and distinctive home decor. Owner and artist Amber Waterhouse invites you to find pieces with soul. Shop online or visit our store for a touch of timeless elegance.
• •Product Description (For an antique item): An exquisite early 20th-century American maple side table, showcasing the rich patina of time and enduring craftsmanship. Sourced with a passion for authenticity, this piece brings not just function, but a tangible piece of history and classic New England charm to your space. Imagine the stories it could tell. Perfect as a statement in your hallway or a distinguished companion in your living room.