Brand Tone

Friendly, Community-Focused, Approachable, and Traditional.

Brand Values

• •Customer Service
• •Community Connection
• •Variety and Convenience
• •Reliability/Tradition

Best Practices

• •Know Your Audience (The Devonport Local): Always write with the local Devonport resident in mind. Use language and references that resonate with them. Keep it down-to-earth and relatable.
• •Maintain a Conversational & Welcoming Style: Use "you" and "we" to create a direct connection. Phrases like "Pop in," "We'd love to see you," or "Here to help" reinforce approachability. Keep the language clear, simple, and positive.
• •Highlight Community Connection: Regularly incorporate mentions of Devonport, local events, or how your products/services fit into the community lifestyle. This reinforces the "local" and "community-focused" values.
• •Be Genuinely Helpful and Informative: Focus on how your products provide a solution or benefit to the customer (e.g., "perfect for a rainy day," "your chance to win," "great gift idea"). Answer potential customer questions proactively in your copy.
• •Consistency Across Platforms: While the format might change (e.g., more visual on Instagram), the core friendly, community-oriented, and helpful tone should remain consistent across the website, Facebook, Instagram, and any in-store signage or communication. Develop a simple style guide if multiple people are creating content.

Social Perception

reliable, friendly local newsagent and gift store that serves the everyday needs of the Devonport community

Copy Examples

• •Fresh off the press! ☕ Your favourite magazines have just landed at Waterfront News. Perfect for a cozy weekend read. Pop in and grab yours – we're here at 15 Best Street, Devonport, ready with a smile!
• •Dreaming Big this week? ✨ Don't forget to grab your TattsLotto ticket for Saturday's massive jackpot! Swing by Waterfront News – your local lucky spot in Devonport!
• •Looking for that perfect little something? 🎁 From beautiful stationery to unique gifts and Darrell Lea treats, we've got you covered! Find your next thoughtful present right here at Waterfront News, Devonport.
• •We love our Devonport community! ❤️ So excited about the [Local Event Name] happening this weekend. We're proud to be a local spot where you can grab your essentials while you're out and about supporting our great town. See you there!
• •Calling all Warhammer commanders and hobby enthusiasts! ⚔️ Fresh supplies and new releases are now in stock at Waterfront News. Come and explore the range and get ready for your next epic battle. Your local source for adventure in Devonport!