Brand Tone

sophisticated, professional, aspirational, elegant, informative, transparent

Brand Values

• •Quality and Durability
• •Design and Innovation
• •Sustainability
• •Nature-Inspired
• •Customer-Centricity

Best Practices

• •Maintain a Sophisticated Vocabulary: Use elegant and descriptive language that reflects the premium quality of the products. Avoid overly casual slang or jargon.
• •Emphasize Core Values: Consistently weave in the brand's values of quality, design, sustainability, and nature-inspired aesthetics into all communications.
• •Showcase, Don't Just Tell: Use high-quality visuals professional photos and videos to complement the copy and let the products speak for themselves.
• •Know Your Audience: Tailor the message to the specific platform and audience. Use a more professional tone on LinkedIn for architects and a more aspirational and inspirational tone on Instagram and Pinterest for end-consumers.
• •Be Consistent Across All Channels: Ensure that the brand's voice and visual identity are uniform across the website, social media, and any marketing materials to build a strong and recognizable brand presence.

Social Perception

high-end, design-focused, reliable partner for construction and decoration professionals, prestigious, quality-driven, environmentally conscious, well-regarded within its niche (B2B focus)

Copy Examples

• •Where timeless design meets modern functionality. Introducing the new 'Azure' collection, inspired by the serene movement of water. Crafted from solid stainless steel for a lifetime of elegance. #Waterevolution #DesignForLife #BathroomInspiration
• •Sustainability without compromise. At Waterevolution, we believe that luxury and environmental responsibility can coexist. Our latest collection features water-saving technology and is crafted from 100% recyclable materials, helping you achieve your project's sustainability goals. Discover more on our website. #SustainableDesign #Architecture #GreenBuilding
• •Transform your bathroom into a sanctuary. With over 15 exclusive finishes to choose from, Waterevolution offers the perfect final touch for your personal oasis. Explore our collections and find your inspiration. #HomeDecor #LuxuryBathrooms #InteriorDesign
• •The 'Flow' series embodies minimalist elegance. Its clean lines and ergonomic design offer a superior user experience. Made from solid brass and available in a range of PVD finishes, this tap is a testament to our commitment to quality and design. #BathroomFixtures #ModernDesign #QualityCraftsmanship
• •Inspired by the raw beauty of nature. Our material palette is a tribute to the elements, featuring natural brass, brushed stainless steel, and matte black finishes. Create a harmonious and sophisticated space with Waterevolution. #Moodboard #DesignInspiration #NaturalMaterials