Brand Tone

Inspirational & Aspirational, Friendly & Engaging, Modern & Innovative, Conscious & Responsible, Vibrant & Playful

Brand Values

• •Health & Wellness
• •Sustainability
• •Innovation
• •Convenience
• •Community
• •Quality

Best Practices

• •Stay True to Core Values: Ensure all copy, whether for ads, social media, or product descriptions, reflects waterdrop's commitment to health, sustainability, innovation, and community.
• •Use Inspirational and Positive Language: Frame messages aspirationally, focusing on the benefits of hydration, a healthier lifestyle, and contributing to a better planet. Avoid overly technical jargon; keep it accessible and uplifting.
• •Maintain a Friendly and Engaging Voice: Address the audience directly (e.g., "you," "your"). Encourage interaction and make the brand feel approachable and part of their wellness journey. Use emojis where appropriate for the platform (like social media) to enhance friendliness.
• •Highlight Innovation with Clarity: When introducing new products or features, explain the "why" and the benefit to the consumer and the environment in a simple, exciting way. Emphasize the smart, modern solution waterdrop® offers.
• •Be Visually and Tonally Consistent: Ensure the visual elements accompanying the copy (colors, imagery, video style) align with the vibrant, clean, and nature-inspired aesthetic of the brand. This synergy reinforces the overall tone. For instance, the new "Brand Green" color reinforces their connection to natural ingredients and sustainability.

Social Perception

Positive Overall, Innovative and Trendy, Eco-Conscious, Good Quality but Can Be Pricey, Effective and Convenient, Transparent (to an extent)

Copy Examples

• •Headline (Social Media Ad): Sip Smarter, Live Brighter. ✨ Discover waterdrop® and transform your hydration. Sugar-free, packed with flavor, and kind to the planet. #DrinkMoreWater #SustainableHydration
• •Body (Email Marketing): Tired of plain water? Bored of sugary drinks? waterdrop® is here to revolutionize your H2O! Our compact microdrinks infuse your water with real fruit and plant extracts, plus essential vitamins. Stay refreshed, healthy, and reduce plastic waste with every sip. Explore our vibrant flavors today!
• •Instagram Caption (Lifestyle Image with Bottle): My daily dose of deliciousness and hydration, all thanks to @waterdrop. Keeping my water exciting means I actually drink enough! Plus, how gorgeous is this reusable bottle? 💧🌿 #waterdropmoment #HealthyHabits #EcoFriendly
• •Website Banner: Drink More Water, Effortlessly. waterdrop® makes hydration irresistible with sugar-free microdrinks and stylish reusable bottles. Taste the difference. Make a difference.
• •Short Ad Copy (Video Ad Script - upbeat music): (Scene: Person dropping a cube into water, water fizzes and changes color lightly) Narrator: "Meet waterdrop®. All the flavor, all the goodness, zero sugar. (Scene: Person smiling, drinking from a stylish waterdrop bottle) Hydrate smarter, live better, protect our planet. waterdrop®. Drink More Water."