Brand Tone

Vibrant & Engaging, Health-Conscious & Encouraging, Eco-Friendly & Responsible, Modern & Innovative, Aspirational & Stylish, Community-Focused & Authentic, Positive & Optimistic

Brand Values

• •Health & Wellness
• •Sustainability & Eco-Consciousness
• •Innovation
• •Convenience
• •Quality & Natural Ingredients
• •Customer-Centricity & Community
• •Transparency

Best Practices

• •Embrace Vibrant Visuals & Language: Consistently use bright, appealing imagery and energetic, positive language across all platforms. Mirror the product’s natural vibrancy in your communication.
• •Champion Your Core Values: Ensure that every piece of content subtly or overtly reinforces your commitment to health, sustainability, and innovation. Let these values be the undercurrent of your messaging.
• •Foster Authentic Community Engagement: Actively listen to and interact with your audience. Feature user-generated content (UGC) that aligns with your brand aesthetic and values to build trust and relatability. Encourage sharing and make customers feel like part of the waterdrop® story.
• •Educate & Inspire, Don’t Just Sell: Provide valuable content that goes beyond product promotion. Share tips on hydration, sustainable living, and wellness. Position waterdrop® as a knowledgeable and supportive partner in your customers' lifestyle.
• •Maintain Visual & Verbal Consistency: Develop clear brand guidelines for tone of voice, visual style, and messaging pillars. Ensure all team members and external partners understand and adhere to these guidelines to present a unified and recognizable brand identity across all touchpoints, from social media to packaging to customer service interactions.

Social Perception

Innovative Disruptor, Eco-Chic & Trendy, Health-Focused Solution, Premium Quality, Effective & Convenient, Trustworthy, Expanding & Ambitious

Copy Examples

• •Headline: Tired of Boring Water? Hello, Vibrant Hydration! Body: Unlock a world of flavor and wellness with waterdrop®. Our sugar-free microdrinks are packed with real fruit and plant extracts, plus essential vitamins to keep you feeling your best. Just drop, drink, and thrive. Your body will thank you. Call to Action: Discover Your Favorite Flavor Today!
• •Headline: Sip Sustainably. Live Beautifully. Body: Make a statement for the planet without sacrificing style. waterdrop® microdrinks and our elegant reusable bottles help you ditch single-use plastic and reduce your carbon footprint. Hydration that looks good, feels good, and does good. Call to Action: Join the #DrinkMoreWater Revolution!
• •Headline: Your Pocketful of Wellness. Hydration, Anywhere. Body: Life’s busy, but staying hydrated just got simple. waterdrop® microdrinks are perfectly portioned and ready when you are. Toss them in your bag, take them to the gym, or keep them at your desk for an instant burst of delicious, healthy hydration. No sugar, no fuss, just pure goodness. Call to Action: Simplify Your Sips!
• •Headline: More Than Just a Drink. It's a Movement. Body: Join millions who are choosing a healthier, more sustainable way to hydrate with waterdrop®. Share your journey, discover new faves, and be part of a community that cares about wellness and our world. Let's make every drop count, together. Call to Action: Connect with @waterdrop and #waterdropmoment
• •Headline: The Future of Hydration is Here. And It's Tiny. Body: Experience the power of micro. waterdrop® has reimagined hydration with compact cubes bursting with natural flavor and vitamins. It’s the smart, eco-friendly way to transform your water and elevate your day. Why just drink, when you can enrich? Call to Action: Explore Our Innovative Collections!