Brand Tone

Helpful & Solution-Oriented, Confident & Authoritative, Enthusiastic & Passionate, Community-Focused, Trustworthy & Reliable

Brand Values

• •Safety
• •Quality & Durability
• •Innovation & Problem-Solving
• •Enhancing the Human-Animal Bond
• •Customer Focus
• •Made in the USA

Best Practices

• •Emphasize the "Why": Focus copy on the benefits (safety, ease, more fun together, independence for the dog) rather than just features. Connect with the owner's love for their pet and desire for shared, worry-free experiences.
• •Be the Enthusiastic Expert: Combine a passion for dogs and water activities with confident, knowledgeable statements about product quality and design. Use terms like "industry-best," "patented," "superior engineering."
• •Show, Don't Just Tell: Leverage user-generated content (photos, videos, testimonials) extensively. Let happy customers and their dogs be the primary storytellers. This builds trust and social proof.
• •Maintain a Helpful & Supportive Stance: Offer readily available resources (guides, FAQs, responsive customer service). Frame communications around solving customer problems and enhancing their enjoyment with their pets.
• •Foster Community: Use inclusive language ("your furry family member," "your best friend," "join the WAG pack"). Encourage interaction and sharing on social media platforms. Highlight the shared joy of the "water dog" lifestyle.

Social Perception

High-Quality Problem Solver, Premium Brand, Trustworthy Resource, Community Builder, Responsive (mostly)

Copy Examples

• •Dive into Adventure, Not Worry! Body: Your water-loving pup lives for the splash, but getting them back on board? That’s ruff. With WAG Boarding Steps™, every boat trip and pool day is effortless and safe. More play, less heavy lifting! #WAGAdventures #SafePaws
• •Give Your Co-Captain the VIP Exit! Body: Why wrestle a wet dog when they can climb out like a pro? Our American-made WAG ladders are built tough for countless seasons of fun. Because the best memories are made together, safely. #WaterDogGear #MadeInUSA
• •From Soggy Dog Struggle to Smooth Sailing! Body: Older dog? Big dog? No problem! WAG Boarding Steps™ are engineered for ultimate stability and ease, giving your furry first mate the confidence to enjoy the water as much as you do. See the difference quality makes. #DogBoatLadder #SeniorDogFriendly
• •Join the WAG Pack: Share the Joy! Body: There's nothing like seeing your best friend bound out of the water with a happy shake! Our community of WAG users knows the feeling. Equip your pup with the best, and let the good times roll (and float!). #GetWAG #HappyWaterDog
• •The Only Thing Overboard Should Be Fun! Body: Patented design, premium materials, and a passion for happy, safe dogs. WaterDog Adventure Gear is more than just a ladder – it’s peace of mind for every splash, swim, and retrieve. #AdventureReadyPups #WAGQuality