Brand Tone

Thoughtful, Passionate, and Trustworthy

Brand Values

• •Sustainability and Conscious Consumerism
• •Individuality and Character
• •Quality and Craftsmanship
• •Transparency
• •Accessibility

Best Practices

• •Lead with the 'Why': Always connect your products back to the core values of sustainability, character, and conscious consumption. Explain why a piece is special, not just what it is.
• •Maintain the Founder's Voice: Continue to use personal and passionate language. Phrases like "I believe," "I handpick," and sharing personal anecdotes will reinforce the brand's authenticity and trustworthiness.
• •Tell the Story of the Item: For vintage and preloved pieces, highlight their history or unique characteristics. This adds value beyond the physical product and appeals to the desire for individuality.
• •Be Transparent in Your Descriptions: Continue the practice of honest and detailed product descriptions, especially for preloved items. This builds trust and manages customer expectations effectively.
• •Use Community-Centric Language: Foster a sense of a shared movement. Use inclusive language like "join us," "together," and "our community" to make customers feel like they are part of a group with shared values.

Social Perception

The public perception of Watch My Style appears to be that of a niche, boutique brand with a strong ethical compass. Customers likely view it as a trustworthy source for unique and sustainable fashion, personally vouched for by its founder, Alex. The brand appeals to consumers who are intentional about their purchases and are looking for items with character and a smaller environmental footprint. The perception is less about trendy, high-volume sales and more about a shared appreciation for quality, longevity, and mindful consumption.

Copy Examples

• •More than just a timepiece, it's a piece of history. This meticulously restored 1970s classic doesn't just keep time; it tells a story of enduring craftsmanship. Ready for its next chapter with you. #WatchMyStyle #VintageWatch #SustainableLuxury
• •Style that feels as good as it looks. Choosing preloved means celebrating quality and making a conscious choice for our planet. Join our movement towards a more thoughtful way of dressing. #ConsciousFashion #SustainableStyle #Preloved
• •Character, curated. Our latest collection of hand-selected jewelry is here, featuring unique pieces that are chosen to be cherished. Find the one that speaks to your style. #UniqueJewellery #TimelessPieces #WatchMyStyle
• •Subject: Your Invitation to a More Conscious Closet Inside, discover pieces with a past, ready for a future with you. At Watch My Style, we believe in fashion that lasts, and we've handpicked some timeless treasures we think you'll love. Explore our latest arrivals and join us in reimagining fashion.
• •Style with a Story. Discover our curated collection of vintage and preloved fashion, watches, and jewelry. Wear the change you want to see. #ConsciousConsumerism