Brand Tone

Empowering, direct, strategic, motivational, authentic, professional yet relatable, aiming to build confidence and inspire action.

Brand Values

• •Visibility
• •Authenticity
• •Empowerment
• •Action and Accountability

Best Practices

• •Lead with Empowerment: Every piece of copy should aim to inspire and empower the reader, making them feel capable of achieving their goals.
• •Be Direct and Action-Oriented: Use strong, clear language that encourages immediate action. Avoid jargon and focus on the tangible results clients can expect.
• •Share Your Authentic Story: Consistently weave in personal anecdotes and struggles to build a relatable and trustworthy connection with the audience.
• •Focus on the "Why": Connect the "how" (strategies, tips) to the "why" (freedom, impact, legacy). Explain not just what to do, but why it matters for the entrepreneur's bigger vision.
• •Maintain a Professional yet Approachable Voice: Balance expert positioning with a supportive and understanding tone. The audience should see the brand as an authoritative guide who is also a trusted partner in their journey.

Social Perception

The public and clients perceive Crissy Conner as a knowledgeable and inspiring business coach; a 'boss' who leads by example. She is praised for her direct, no-nonsense approach and genuine desire for client success. Her personal story resonates strongly, particularly with introverted entrepreneurs. The brand is seen as a source of practical strategies for business growth, content creation, and client attraction.

Copy Examples

• •Being the best-kept secret in your industry doesn't pay the bills. It's time to go from overlooked to unforgettable. I help introverted entrepreneurs find their voice and build their legacy. Ready to be seen?
• •The Visibility CEO: I empower female entrepreneurs to amplify their impact, influence, and income by being unapologetically visible.
• •Join our community of powerful women who are turning their passion into profit. This isn't just another course; it's a commitment to your growth, with the strategic guidance and accountability you need to succeed.
• •Your fear of being seen is costing you. Let's change that.
• •Stop waiting for permission. Take the quiz to discover your visibility score and unlock the next steps to building a business that gives you freedom.