Brand Tone

Aspirational, serene, and mindful; gentle, evocative, focusing on feelings and experiences associated with products; friendly and personal, referencing family origins and beach life.

Brand Values

• •Mindfulness and Slow Living
• •Sustainability and Eco-consciousness
• •Quality and Craftsmanship
• •Simplicity and Comfort
• •Connection to Nature

Best Practices

• •Lead with Feeling, Follow with Fact: Start your copy by evoking the emotions of serenity, mindfulness, and escape. Then, support these feelings with the tangible facts of your products, such as their sustainable materials and handmade quality.
• •Use a Gentle and Evocative Vocabulary: Incorporate words like "cherish," "mindfulness," "serene," "simple," "harmony," and "unwind" to maintain a consistent tone.
• •Tell a Story: Continuously weave the brand's origin story—the German family in Mallorca, the inspiration of the "Waterkant"—into your copy. This personal touch builds connection and authenticity.
• •Emphasize the 'Why' Behind the 'What': Don't just sell a beach chair; sell a moment of peace. Explain why you use vegan materials (kindness to the planet) and why your design is simple (to create a sense of calm).
• •Maintain Visual and Textual Harmony: Ensure that the calming, minimalist aesthetic of your photos is mirrored in your copy. The words should feel as clean, natural, and intentional as the images they accompany.

Social Perception

Positive, conveying an aspirational image, especially among its followers who appreciate the idyllic lifestyle. Customers are highly satisfied. However, visibility is currently limited, suggesting a nascent but growing brand community.

Copy Examples

• •Your daily escape doesn't have to be far away. Find your slice of shoreline, wherever you are. Our handmade Klapstool, crafted from sustainable rattan, brings the comfort of the coast to your favorite corner. #Watakant #SlowLiving #MySanctuary
• •Live your values, from the beach to your backyard. At Watakant, we believe in quality that’s kind to the earth. Our vegan and eco-friendly beach essentials are designed for mindful moments and lasting comfort. Discover a better way to unwind. #SustainableStyle #EcoFriendlyLiving #Watakant
• •Inspired by the shoreline, crafted with intention. Watakant is more than a brand; it's a celebration of life's simple pleasures. From our family in Mallorca to your home, we invite you to embrace the art of slow living. [Our Story]
• •Create a space for quiet moments and gentle breezes. Our collection of beachfront essentials is designed to bring a sense of calm and simplicity to your life. Discover durable, stylish, and sustainable pieces for your garden, patio, or next adventure. #MindfulLiving #OutdoorDecor #Watakant
• •Subject: Introducing the perfect companion for your Klapstool... At Watakant, we believe every moment is an opportunity for mindfulness. That's why we've lovingly crafted a new addition to our family of beachfront essentials, designed to make your moments of peace even more perfect. Welcome the endless summer.