Brand Tone

Direct and Informative, Professional and Local, Sales-Oriented, Helpful (implied)

Brand Values

• •Quality Products
• •Wide Assortment
• •Customer Service/Support
• •Accessibility/Availability
• •Value/Fair Pricing

Best Practices

• •Maintain a direct and informative style, focusing on product features and benefits.
• •Highlight special offers and negotiable prices to emphasize value.
• •Emphasize the availability of a wide assortment of products to cater to different customer needs.
• •Reinforce the company's local presence and commitment to customer service.
• •Address potential delivery concerns proactively and emphasize reliable service.

Social Perception

Positive, Local Go-To Supplier, Reliable for Professionals and DIYers

Copy Examples

• •"Super Qualität" building materials now on special offer! Visit our showroom in Rietberg or Verl.
• •Huge selection of tiles and vinyl flooring available. Order now and take advantage of our remaining stock deals!
• •WATA-Baustoffe: Your local partner for all building supplies. Contact us for expert advice and support.
• •New arrivals: High-quality facade paint with excellent coverage. Available in various colors and sizes.
• •Order your building materials online and benefit from our fast and well-cared-for shipping.