Brand Tone

friendly, approachable, and environmentally conscious

Brand Values

• •Sustainability
• •Effectiveness
• •Simplicity & Convenience
• •Transparency
• •Community & Impact
• •Innovation

Best Practices

• •Emphasize "Eco" and "Easy": Always highlight the dual benefit of environmental friendliness and user convenience. Use words like "sustainable," "biodegradable," "plastic-free," "simple," "convenient," and "effective."
• •Maintain a Positive and Encouraging Voice: Frame sustainability not as a sacrifice but as a positive and empowering choice. Use uplifting language and focus on solutions.
• •Be Transparent and Informative: Clearly explain the benefits of the products and the brand's sustainable practices. Share facts about ingredients or environmental impact in an accessible way.
• •Foster a Sense of Community: Use inclusive language ("we," "us," "together"). Highlight customer testimonials and the collective impact of choosing Washo.
• •Keep it Relatable and Friendly: Avoid overly technical jargon. Speak to the customer directly in a conversational, approachable manner, like a knowledgeable and passionate friend sharing a great find.

Social Perception

Washo is generally perceived very positively by its customers. Reviews frequently praise the products' effectiveness, pleasant and subtle scents, and, most significantly, their eco-friendliness. The brand is seen as trustworthy and making a genuine effort towards sustainability.

Copy Examples

• •Tired of bulky plastic jugs? Make the switch to Washo laundry strips! Powerful cleaning, zero plastic waste. Kind to your clothes, kinder to our planet. Try Washo today and feel the difference! #Washo #EcoFriendlyCleaning #SustainableLiving
• •Imagine a world with less plastic. At Washo, we're making it a reality, one wash at a time. Our biodegradable laundry strips are packed with cleaning power, not chemicals. Join the Washo family and let's clean up our planet together! #CleanConscience #PlasticFree
• •Sparkling dishes, clear conscience! Washo's dishwasher tabs cut through grease, not corners on sustainability. Plant-powered, plastic-free, and delivered right to your door. What's not to love? #WashoSustainable #EcoHome
• •Gentle on your skin, tough on dirt, and a friend to the Earth. That's the Washo promise. Our plant-based formulas mean a happy home and a healthier planet. Discover the joy of sustainable cleaning with Washo. #NaturallyClean #WashoCares
• •Ready for a laundry revolution? Washo strips make laundry day simpler, lighter, and so much greener! Just one strip for a full load of fresh, clean clothes. Less mess, less waste, more love for our Earth. #SustainableSwaps #EasyEco