Brand Tone

Innovative and Modern, Trustworthy and Reliable, Caring and Empathetic, Aspirational and Luxury, Eco-conscious, Informative and Helpful

Brand Values

• •Innovation
• •Quality & Reliability
• •Customer-Centricity
• •Dignity and Empowerment
• •Hygiene and Cleanliness
• •Sustainability
• •UK-Based Pride

Best Practices

• •Always Emphasize "Cleaner, Greener, Smarter": Ensure messaging consistently circles back to these core pillars, whether discussing hygiene benefits, eco-friendly features, or intelligent design.
• •Highlight the "Caring" Aspect: When appropriate, especially when targeting demographics like the elderly or those with disabilities, use empathetic language that speaks to dignity, independence, and improved well-being.
• •Maintain a Tone of UK-Based Authority and Trust: Remind customers that Washloo is a pioneering, family-run UK brand, which can build trust and a sense of local expertise and support.
• •Balance Luxury with Practical Benefits: While showcasing the luxurious and modern aspects, always connect these to tangible benefits like enhanced hygiene, comfort, and ease of use.
• •Be Informative and Accessible: Use clear, straightforward language when explaining technological features, ensuring that the benefits are easily understood, even for those new to smart toilet technology. Provide helpful guides and responsive customer support.

Social Perception

Positive Customer Service, High-Quality Products, Life-Changing for Some, Luxury and Modernity, Innovative but Niche, Good Investment, Trustworthy UK Brand

Copy Examples

• •Headline: Experience the Future of Clean. Discover Washloo: The UK's Smartest Toilet. Body: Tired of outdated bathroom routines? Washloo brings intelligent hygiene and luxurious comfort to your home. As the UK's first domestic smart toilet brand, we're dedicated to a cleaner, greener, and smarter you. Explore innovation that cares.
• •Headline: Dignity, Independence, and Unparalleled Cleanliness. That's the Washloo Promise. Body: At Washloo, we believe everyone deserves to feel fresh and independent. Our smart toilets are designed with you in mind, offering effortless cleanliness and restoring dignity, especially for those with mobility needs. Experience the family-run touch and market-leading support.
• •Headline: Cleaner for You, Greener for the Planet. Smartly Designed by Washloo. Body: Upgrade to a Washloo smart toilet and embrace a new standard of personal hygiene while reducing your environmental impact. Our innovative designs save water and minimize the need for paper, all while delivering exceptional comfort.
• •Headline: Why Settle for Standard? Elevate Your Bathroom with Washloo Luxury. Body: Transform your daily routine into a moment of indulgence. Washloo smart toilets offer heated seats, customizable cleansing, warm air drying, and a sleek, modern aesthetic. Discover the smarter bathroom revolution trusted across the UK.
• •Headline: The UK's Original Smart Toilet. Unmatched Quality, Unrivalled Care. Body: As a UK-based, family-run business, Washloo is proud to offer not just cutting-edge smart toilet technology, but also the dedicated customer service and aftercare you deserve. Join the Washloo family and experience the difference.