Brand Tone

Thoughtful, modern, and community-centric, appreciative and supportive of local artisans, helpful and customer-focused.

Brand Values

• •Support for the Local Economy
• •Curated Quality and Craftsmanship
• •Modern Aesthetics
• •Thoughtful Gifting
• •Community Connection

Best Practices

• •Ensure the words "local," "Washington," "artisan," and "maker" are central to your messaging across all platforms to reinforce your primary value proposition.
• •Regularly feature the artisans behind the products, sharing their stories, passion, and process through various content formats to add authenticity and emotional connection.
• •Maintain a modern, clean aesthetic using high-quality, bright photography and design that consistently reflects the "modern alternative" positioning, avoiding cluttered or traditional imagery.
• •Adopt a "Helpful Gifting Concierge" voice in all customer interactions, being warm, accommodating, and proactive in guiding customers.
• •Emphasize the meaning and quality of the gift over price, framing products as an investment in quality, community, and thoughtful giving.

Social Perception

Positive, seen as a legitimate and specialized gift service offering unique, locally-sourced products. Perceived as a go-to for distinct Washington gifts, providing convenient, thoughtful, and customizable options for both personal and professional needs, appealing to strong local loyalty.

Copy Examples

• •Meet the heart and soul behind the sweetness. 🍯 We're so proud to feature [Artisan's Brand] from [City], WA in our new Cascade Box. Every jar is a taste of local passion. #WeLoveLocal #MadeInWA #ShopSmall
• •Headline: Ditch the Logo Mug. Give a Gift They'll Truly Appreciate. Body: Your employees and clients deserve more than generic corporate gifts. Show your appreciation with a curated box of Washington's finest artisan goods. Modern, thoughtful, and always local. Explore our business gifting options. Call to Action: Learn More.
• •The Best of Washington, All in One Box. Discover curated gifts from local makers or build your own. A modern way to share the flavor of Washington State.
• •Subject: A Taste of Washington, Delivered. Body: Hi [Name], looking for the perfect gift? Whether for a friend, a client, or yourself, our gift boxes are filled with unique finds from across Washington. Support small businesses and give a gift with a story.
• •Title: For the Washington Foodie. Description: From the smoky ghost pepper hot sauce of Spokane to the rich organic coffee of Burlington, the Coal Creek Box is a journey through Washington's incredible flavors. Each item is crafted by a small local business, making this the perfect gift to show you care while supporting our community.