Brand Tone

Community-Focused, Compassionate, Welcoming, Supportive, and Practical

Brand Values

• •Community Support: Deeply committed to the well-being and support of the Downtown Eastside neighborhood.
• •Accessibility & Affordability: Providing essential goods at low prices and in convenient sizes for those with limited incomes.
• •Inclusivity & Dignity: Ensuring every customer is treated with respect and creating a welcoming environment. This includes employing local residents facing barriers to employment.
• •Service & Responsiveness: Adapting to the changing needs of their customers and community partners.
• •Local Empowerment: Investing in the people and potential of the Downtown Eastside by hiring residents and supporting local initiatives.

Best Practices

• •Emphasize "Community" and "Neighbourhood": Consistently use language that reinforces the local connection and the market's role within the Downtown Eastside.
• •Maintain a Welcoming and Inclusive Voice: Use warm, friendly, and respectful language. Address customers as valued members of the community (e.g., "your neighbours," "everyone is welcome").
• •Highlight Affordability and Accessibility: Clearly communicate the value proposition of low prices and options like single-serve products, showing understanding and empathy for customers with limited incomes.
• •Showcase Social Impact: Subtly weave in the market's mission of providing employment to residents facing barriers and its role as a social enterprise. This reinforces the "more than a store" aspect.
• •Be Direct and Practical: While compassionate, the tone is also straightforward and focused on providing essential information clearly (e.g., product availability, how to open corporate accounts, volunteer opportunities). Avoid overly corporate or flashy marketing language.

Social Perception

The perception is that of a social enterprise deeply embedded in and committed to its community, going beyond a simple retail function.

Copy Examples

• •Headline: Your Community. Your Market. Affordable Groceries for Everyone in the Downtown Eastside. Body: At Washington Community Market, we believe everyone deserves access to quality food and essentials. That's why we're here, offering low prices and a friendly welcome, every day.
• •Headline: More Than a Store: We're Your Neighbours. Body: For over 20 years, Washington Community Market has been a cornerstone of the Downtown Eastside, providing not just groceries, but support and opportunity for our community. Shop with us and invest in your neighbourhood.
• •Headline: Need Just a Little? We Get It. Body: From single-serve essentials to bulk orders for community groups, Washington Community Market offers right-sized options at the right price. Because serving your needs is what we do best.
• •Headline: Good Food, Good People, Good Prices. Body: Experience the difference at Washington Community Market. Our shelves are stocked with affordable essentials, and our team is always ready to help with a smile.
• •Headline (for corporate/community partners): Partner with Purpose. Stock Your Organization Through Washington Community Market. Body: Support your programs and the Downtown Eastside community. When you source your supplies from us, you help provide stable jobs and ensure affordable access to essentials for our neighbours. Open a corporate account today!