Brand Tone

Conscious & Responsible, Friendly & Approachable, Informative & Transparent, Convenient & Modern, Passionate & Idealistic

Brand Values

• •Sustainability
• •Effectiveness
• •Convenience
• •Transparency
• •Cruelty-Free & Vegan
• •Social Responsibility
• •Customer-Centricity
• •Innovation

Best Practices

• •Lead with Values: Always tie the product benefits back to core values like sustainability, effectiveness, and convenience. For instance, instead of just saying 'powerful cleaning,' say 'powerful, plant-based cleaning that's kind to the planet.'
• •Use 'You-Focused' Language that Empowers: Frame messages around how Washaby helps the customer make a positive impact and simplifies their life (e.g., 'You're just a click away from washing without polluting,' 'Your time is valuable').
• •Maintain a Positive and Encouraging Voice: Even when discussing environmental problems, focus on the positive solutions Washaby offers. Use uplifting words and avoid overly alarmist or guilt-inducing language. Phrases like 'Join the eco-revolution!' or 'Let's care for the planet together' work well.
• •Be Transparent and Educational (but keep it simple): Clearly explain the benefits of ECOLABEL, plant-based ingredients, and plastic-free packaging without overwhelming the audience with jargon. Short, informative snippets or FAQs are effective.
• •Incorporate Social Proof and Community: Share customer testimonials, highlight user-generated content, and use inclusive language like 'Join the Washaby Movement' or refer to the 'Washaby family' to build a sense of belonging and trust.

Social Perception

Positive: Generally viewed as a trustworthy, eco-conscious brand providing effective and convenient products. Customers appreciate the pleasant scent, cleaning power, and the brand's commitment to the environment and ethical practices. Innovative & Purpose-Driven: Seen as a company genuinely trying to make a positive impact by offering a sustainable alternative to conventional detergents. Community-Oriented: The 'Movimiento Washaby' and 'Club Washaby' initiatives, along with collaborations, foster a sense of community among users who share similar values. Credible: The ECOLABEL certification adds significant credibility to their ecological claims.

Copy Examples

• •Headline: Clean Clothes, Clear Conscience. Washaby Makes It Easy. Body: Tired of harsh chemicals and plastic waste? Switch to Washaby's eco-friendly detergent capsules. Powerful cleaning, plant-based ingredients, and delivered to your door. Join the #WashabyMovement today!
• •Headline: Finally! Laundry Day That Loves the Planet (and Your Schedule). Body: Get brilliantly clean laundry without the plastic or the hassle. Washaby’s ECOLABEL certified capsules are kind to your clothes, your skin, and Earth. Subscribe and simplify!
• •Headline: Small Capsule, Big Impact. Wash Smarter, Not Harder. Body: One little Washaby capsule is all it takes for an ultra-effective, eco-friendly wash. No more measuring, no more spills, no more plastic jugs. Just pure, plant-powered clean.
• •Headline: Join Club Washaby: Where Eco-Cleaning Meets Awesome Perks! Body: Love clean clothes and a healthier planet? Our subscribers get exclusive rewards, early access to new products, and the satisfaction of making a difference with every wash. Welcome to the family!
• •Headline: Washaby: Leaving Your Clothes Spotless and the Planet in Peace. Body: Our vegan, cruelty-free, and plastic-free detergent capsules deliver a powerful clean with a gentle touch. Make the switch to a happier, healthier way to do laundry.