Brand Tone

Elegant & Sophisticated, Personal & Welcoming, Traditional yet Modern, Quality-Conscious, Enthusiastic & Passionate

Brand Values

• •Quality
• •Tradition & Heritage
• •Customer Centricity & Personal Service
• •Innovation & Modernity
• •Curated Selection & Style
• •Community & Local Presence

Best Practices

• •Embrace "Elegant & Approachable": Use sophisticated language that reflects the quality of the brands, but keep it warm and inviting. Avoid overly casual slang or overly stiff, impersonal corporate-speak. Think "trusted fashion advisor."
• •Highlight Heritage with a Modern Twist: Weave in the brand's long history and family values, but always connect it to present-day relevance and future-forward thinking (e.g., "Generations of style, designed for today.")
• •Focus on the "Why" – Passion & Curation: Don't just list products. Explain the passion behind the selections and the desire to help customers find their individual style. Convey that items are "chosen with love" or "curated for you."
• •Prioritize Personalized Language: Use "you" and "your" frequently. Frame benefits around the customer's experience, style, and needs. Emphasize the personal service aspect, even in digital communications.
• •Maintain Visual-Verbal Cohesion: Ensure that the tone of the copy aligns seamlessly with the high-quality, stylish visuals used on the website and social media. The words should enhance the elegance and appeal of the images.

Social Perception

Trusted & Established, Quality Fashion Destination, Community-Oriented, Innovative for a Traditional Retailer, Positive Customer Service

Copy Examples

• •Welcome to WARTH. Since 1920, we've been curating timeless style and the latest trends for your wardrobe. Discover exclusive fashion, enjoy personalized advice, and experience the quality that defines us. Where tradition meets modern elegance.
• •Step into the new season with WARTH. Our latest collection blends sophisticated design with unparalleled quality, chosen with passion just for you. Visit us in-store or online to find pieces that tell your unique style story.
• •More than a fashion house, WARTH is a legacy. For over a century, and now in our fifth generation, we’ve dedicated ourselves to bringing you exceptional fashion with a personal touch. Quality, tradition, and a love for style are at the heart of everything we do.
• •You're invited! Join us at WARTH for an exclusive evening celebrating the arrival of [Brand Name/Season]. Experience personalized styling, discover curated looks, and enjoy the signature WARTH hospitality. We believe fashion is an experience, and we can't wait to share it with you.
• •Your personal world of WARTH, now in your pocket. With the WARTH App, enjoy exclusive benefits, book styling appointments, and keep all your purchases in one place. Elevating your shopping experience, because you deserve it.