Brand Tone

Enthusiastic & Passionate, Community-Focused, Immersive & Lore-Rich, Official & Authentic, Playful & Engaging

Brand Values

• •Storytelling & Imagination
• •Community & Connection
• •Authenticity
• •Fandom Celebration
• •Accessibility

Best Practices

• •Immerse in the Lore: Regularly use terminology, character references, and thematic elements from the Warrior Cats books. This shows authenticity and resonates deeply with fans. (e.g., "moons" instead of months, "Clan," "Twoleg," specific character traits).
• •Speak as a Fellow Fan: Adopt an enthusiastic and knowledgeable tone that mirrors the passion of the community. Avoid overly corporate or detached language.
• •Prioritize Community Interaction: Frame copy as a conversation. Ask questions, encourage sharing, and acknowledge fan contributions and sentiments.
• •Highlight Authenticity and Official Status: Subtly remind customers that they are purchasing official, high-quality merchandise that supports the creators and the brand they love.
• •Keep it Visually Connected: Ensure that the copy complements the strong visual identity of the Warrior Cats brand (book art, character illustrations). The words and images should tell a cohesive story.

Social Perception

Loved & Cherished (by fans), Official & Trusted Source, Responsive (generally on social media), Sometimes Pricey/Slow Shipping (for merchandise), Excitement for New Products

Copy Examples

• •Product Launch (New Plush Toy): Fresh prey! 🐾 Our NEW [Character Name] plush has just padded into the Official Warrior Cats EU Store! Ready to join your Clan? Snag yours before they disappear into the forest! #WarriorCats #PlushToy #[CharacterName]
• •Community Engagement (Instagram Story Poll): Young apprentice or wise elder? Which Clan do YOU think has the best battle strategies? Vote now and share your tactics in the comments! 👇 #WarriorCatsEU #ClanLife #WarriorWisdom
• •Website Banner (Sale Promotion): The Gathering is here! For a limited time, enjoy [Discount Percentage]% off all Clan-themed apparel. Wear your loyalty with pride! Shop now at eu.shopwarriorcats.com. 🐺✨
• •Facebook Post (Book Anniversary): Can you believe it's been [Number] moons since '[Book Title]' first hit the shelves? 📜 Relive the adventure and share your favorite moment from the book! #WarriorCatsLegacy #BookAnniversary #EpicTales
• •Product Description (Character Pin): Carry the courage of [Character Name] with you wherever your paws may lead! This beautifully detailed enamel pin captures their fierce spirit. A must-have for any true Warrior. Add it to your collection today! (Link in bio) #WarriorsOfficial #EnamelPin #WarriorGear