Brand Tone

Passionate & Inspiring, Professional & High-Quality, Approachable & Engaging, Humble & Grateful, Technical & Skillful

Brand Values

• •Artistic Excellence & Craftsmanship
• •Passion & Dedication
• •Continuous Learning & Growth
• •Authenticity & Self-Expression
• •Community & Connection
• •Resilience & Perseverance
• •Inspiration

Best Practices

• •Emphasize the Artist's Journey: Consistently weave in Warren Louw's personal story of dedication, learning, and passion for art. This builds authenticity and inspiration.
• •Highlight Quality and Exclusivity: Use language that underscores the craftsmanship, detail, and limited nature of the products, reinforcing their value.
• •Maintain an Encouraging and Educational Voice: When promoting tutorials or sharing insights, adopt a supportive and informative tone that empowers aspiring artists.
• •Engage Genuinely: Respond to comments and messages with the same approachability and gratitude that Warren Louw displays in his interactions. This fosters community.
• •Visual-Linguistic Cohesion: Ensure the copy always complements the highly polished and skilled nature of the artwork. The language should be as refined and professional as the visuals.

Social Perception

Highly Skilled Artist, Master of Female Form, Inspirational Figure, Collectible & Exclusive, Professional & Reliable (Store), Distinct Style

Copy Examples

• •Immerse yourself in the world of [Character Name]. This exclusive new print captures [brief description of mood/action], meticulously crafted with passion and precision. Own a piece of the vision. Shop now.
• •Unlock your creativity. The new limited edition sketchbook, filled with [number] pages of premium paper, is designed for artists by an artist. Featuring an exclusive cover by Warren Louw, it’s an invitation to bring your own visions to life. Get yours before they vanish.
• •Every line, every shade, tells a story. A glimpse into the hours of dedication poured into the latest piece. The journey of creation is as important as the final art. What inspires your process today? #ArtOfWarrenLouw #DigitalArt #ArtistJourney
• •Master the art of digital portraiture. My new tutorial breaks down the techniques I’ve honed over years, guiding you step-by-step. It’s more than just instruction; it’s about finding your unique expression. Level up your art – link in bio.
• •From early inspirations to a dedicated craft, the Warren Louw Store is more than just art; it's a culmination of a lifelong passion for character and story. Every piece is a step on a continuous journey of growth, shared with a community that makes it all possible.