Brand Tone

Helpful, knowledgeable, customer-centric, professional yet approachable.

Brand Values

• •Specialization and Expertise
• •Quality and Curation
• •Customer-Centric Service
• •Authenticity and Passion
• •Problem-Solving

Best Practices

• •Always Lead with the "Why": Remind the audience of the brand's origin story and the problem it solves. This reinforces the values of authenticity and expertise.
• •Use Empathetic and Understanding Language: Acknowledge the frustrations of owning a large horse and position the brand as a supportive partner in their equestrian journey.
• •Highlight Quality and Testing: Regularly mention that products are curated and tested. This builds trust and reinforces the commitment to quality.
• •Maintain a Helpful and Approachable Voice: Even in formal communications, the tone should be that of a knowledgeable friend rather than a large, impersonal corporation.
• •Focus on the Horse's Comfort and Well-being: Frame product benefits around how they improve the horse's comfort and performance, appealing to the owner's love for their animal.

Social Perception

The social perception of Warmblood Tack Store is positive, valuing specialized product selection and high-level customer service, particularly their communication about items. Primarily shaped by direct interactions and website due to limited social media presence, the brand is seen favorably by the equestrian community as a reliable solution for specific needs.

Copy Examples

• •Finally, tack that fits. Shop our curated collection of oversized and draft horse essentials, designed for the comfort and performance of your gentle giant.
• •Tired of bridles that pinch and pull? Our [Product Name] bridle is expertly crafted for the broader head of the Warmblood and Draft horse. Made from supple, durable leather and featuring adjustable components for a perfect fit, this bridle offers both style and comfort, ride after ride.
• •It started with a simple problem: finding a blanket that fit. Our founder, a lifelong Draft horse enthusiast, turned her frustration into a solution for riders everywhere. At Warmblood Tack Store, we get it. That's why every product is hand-picked and tested by us, for you and your horse.
• •New Arrivals for Your Big Best Friend!
• •Your search for the perfect fit is over. From blankets to bridles, we specialize in high-quality tack for Warmbloods, Drafts, and every magnificent horse in between. Discover the difference that purpose-built gear can make. #WarmbloodTack #DraftHorse #EquestrianLife