Brand Tone

Enthusiastic & Passionate, Informative & Knowledgeable, Friendly & Approachable, Community-Oriented, Direct & Sales-Oriented

Brand Values

• •Passion for the Hobby
• •Customer Focus
• •Community Building
• •Knowledge & Expertise
• •Accessibility
• •Reliability

Best Practices

• •Speak the Language: Use common hobby terminology and abbreviations naturally (e.g., "40k," "AoS," "MTG," "meta," "lore").
• •Embrace Enthusiasm: Let genuine passion for the games and products shine through. Use exclamation points judiciously, and employ evocative language that resonates with the excitement of the hobby.
• •Focus on the "Why": Don't just list features; highlight the benefits for the gamer.
• •Foster a Sense of Community: Use inclusive language ("we," "us," "fellow gamers"). Encourage interaction by asking questions and responding to comments. Position the brand as a knowledgeable peer.
• •Be Informative and Reliable: Ensure information about products, pre-orders, and promotions is accurate and clear. If there are delays or issues, communicate transparently.

Social Perception

Established Retailer, Source for New Releases & Pre-orders, Competitive (in the Australian Market), Generally Reliable, Appreciation for Range

Copy Examples

• •The wait is OVER! 🔥 Magic: The Gathering - Murders at Karlov Manor Collector Booster Boxes have landed at Wargamers Hub! Unravel the mystery and pull stunning showcase cards. Limited stock – secure your evidence (and epic pulls!) today. Shop Now: [Link]
• •Weekend paint plans? 🎨 Show us what you're working on! Whether it's a mighty Space Marine chapter or a horde of goblins, we love seeing your projects come to life. Share your progress in the comments below! #WargamersHub #MiniaturePainting
• •Reinforcements have arrived... and they're on sale! ⚔️ Get 15% OFF all Warhammer 40,000 Combat Patrols this week only. Bolster your forces and conquer the tabletop for less! Visit Wargamers Hub: [Link]
• •Fuel your passion for the tabletop! At Wargamers Hub, we're gamers just like you. From the grim dark future to magical realms, find everything you need for your next epic adventure. Australia's home for wargaming: [Link]
• •Struggling to find that perfect shade for your Nighthaunt army? 👻 Our extensive range of Citadel, Vallejo, and Army Painter paints has you covered. Plus, our team is always ready with advice to help you achieve those ethereal effects! Explore paints: [Link]