Brand Tone

approachable, community-centric, and enthusiastic

Brand Values

• •Community Engagement
• •Accessibility and Value
• •Authenticity and Transparency
• •Quality and Niche Specialization

Best Practices

• •Always Write from a "Fellow Hobbyist" Perspective: Use "I" and "we" to maintain the personal, creator-driven voice. Frame product benefits in the context of playing the game or enjoying the hobby (e.g., "This will look amazing on the tabletop," not just "This is a high-quality product").
• •Bridge the Gap Between Content and Commerce: Regularly cross-promote between the YouTube channel and the store. Use the educational content (tutorials, reviews) to naturally introduce and validate the products you sell. The copy should reflect this synergy.
• •Emphasize Authenticity and Passion: Don't be afraid to share personal anecdotes, challenges, and excitement about the hobby. Your passion is a key brand asset. Copy should feel like a conversation, not a sales pitch.
• •Focus on the Niche "Why": Your customers are not just buying a miniature; they are buying an alternative to the mainstream. Your copy should highlight the unique value proposition: exclusivity, creator-designed, community-approved, and high-detail 3D prints.
• •Maintain a Consistent, Enthusiastic Tone Across All Channels: Whether it's a product description, a YouTube title, or a response to a customer email, the voice should be consistently helpful, enthusiastic, and approachable. This reinforces the brand's personality and builds long-term customer loyalty.

Social Perception

Wargames Warehouse is perceived very positively within its customer base as a trusted and reliable niche retailer. The high review scores reflect satisfaction with product quality, customer service, and the overall experience. Customers see the brand as a valuable resource for high-quality, unique miniatures and an authentic voice within the wargaming community. The association with Dimo's YouTube channel means the public perception is tied to him personally; he is seen as a knowledgeable and passionate hobbyist, which lends credibility to the store. The brand is viewed less as a large 'warehouse' and more as a specialized, creator-driven store for discerning hobbyists.

Copy Examples

• •Straight from Dimo's workshop to your tabletop. This isn't just another model; it's a piece designed by a player, for players. We've spent hours perfecting the details so you can spend your time painting and playing. Printed in high-detail resin, it's ready for primer and your unique touch. Get the centerpiece your army deserves.
• •Struggling with your grimdark bases? I've been there. In my latest video, I break down the simple steps to get that gritty, battlefield look without the headache. Watch the full tutorial (link in bio!) and then grab the supplies you need from the shop. Let's build something awesome together. #MiniaturePainting #WargamingCommunity #HobbyTutorial
• •This week, we're doing something a little different... Hey everyone, Dimo here. I just got my hands on an amazing new resin and had to share the results with you. Plus, a new collection of sci-fi models just dropped in the warehouse. Check out what's new and see my honest first impressions on the blog.
• •Beyond the Mainstream. Unique, High-Detail 3D Printed Miniatures for Your Army. Designed and curated by a fellow wargamer.
• •Tired of the same old sculpts? Elevate your army with our exclusive collection of 3D printed heroes, monsters, and terrain. We focus on dynamic poses and clean details so you can create a force that truly stands out. Shop the collection inspired by the community.