Brand Tone

Enthusiastic and Passionate, Community-Focused and Inclusive, Friendly and Approachable, Supportive and Encouraging, Value-Driven

Brand Values

• •Community
• •Passion for the Hobby
• •Customer Care/Service
• •Convenience
• •Value/Affordability
• •Growth and Support of the Hobby

Best Practices

• •Speak Like a Fellow Hobbyist: Use language that resonates with the wargaming community. Show genuine enthusiasm and understanding of their passion. Avoid overly corporate or detached jargon.
• •Prioritize Community Engagement: Frame copy to encourage interaction. Ask questions, invite users to share their work, and direct them to community platforms (like the Facebook group). Make them feel part of something bigger.
• •Emphasize Support and Helpfulness: Consistently offer assistance, whether it's for product selection, hobby advice, or customer service. Reiterate that the team is approachable and ready to help.
• •Highlight Value and Convenience: While showcasing products, remind customers of the benefits like good prices, fast shipping, and the "one-stop shop" aspect. Make it clear that Wargames Delivered makes their hobby easier and more affordable.
• •Be Visually and Emotionally Engaging: Use enthusiastic language, positive framing, and relevant emojis (where appropriate for the platform, like social media) to convey excitement and passion. Mirror the visual vibrancy of the hobby itself.

Social Perception

Positive, Reliable Retailer, Community Builder, Good for Deals, Responsive

Copy Examples

• •Headline: Your Next Epic Saga Starts Here! ⚔️ Body: Dive into a universe of incredible miniatures, vibrant paints, and all the tools you need to bring your tabletop battles to life! At Wargames Delivered, we're as passionate about your projects as you are. Share your latest creation with our community! #WargamesDelivered #MiniatureMonday CTA: Gear Up Now!
• •Headline: Unleash Your Inner General (Without Breaking the Bank!) 💰 Body: We believe everyone deserves epic wargaming experiences. That's why we're committed to bringing you the best deals on top-quality miniatures, paints, and supplies. Join our Wargaming Community on Facebook for exclusive offers and hobby chat! CTA: Shop Smart, Game Hard!
• •Headline: From Box to Battlefield: We've Got Your Back! 💪 Body: New to the hobby or a seasoned veteran? Wargames Delivered is your one-stop shop for everything you need. Got questions? Our friendly team of fellow gamers is always here to help you on your quest for tabletop glory! CTA: Explore Our Range & Get Expert Advice!
• •Headline: Fuel Your Passion! 🔥 Hot New Releases & Restocks! Body: The latest legions are marching in, and your favorite paints are back in stock! Don't miss out on the newest additions to the Wargames Delivered arsenal. What are you building next? Let us know below! 👇 CTA: Discover What's New!
• •Headline: Hobby Haul Incoming! 📦 Get Ready for Awesome! Body: Fast shipping, amazing prices, and a community that cheers you on – that's the Wargames Delivered promise! Tag us @wargamesdelivered with your unboxing and painted minis. We can't wait to see what you create! #Wargamer #TabletopReady CTA: Visit WargamesDelivered.com!