Brand Tone

Conscious & Empowering, Aspirational & Serene, Authentic & Passionate, Friendly & Engaging

Brand Values

• •Sustainability
• •Ethical Production
• •Female Empowerment
• •Quality & Craftsmanship
• •Connection with Nature

Best Practices

• •Embody Your Values: Ensure every piece of copy reflects your core principles (sustainability, empowerment, quality). If you say you're eco-conscious, let that shine through in your descriptions and calls to action.
• •Know Your Audience, Speak Their Language: Understand who you're talking to. Use language that resonates with their aspirations, concerns, and values (e.g., for Wear JAGS, terms related to eco-consciousness, female strength, travel, and well-being).
• •Maintain a Consistent Voice Across All Platforms: Whether it's a product description, an Instagram caption, or an email newsletter, the tone should feel familiar and authentically "Wear JAGS." Develop a brand voice guide if necessary.
• •Tell Your Story Authentically: Share the "why" behind your brand. For Wear JAGS, this includes the story of their sustainable practices, their connection to Bali, and their mission to empower women. Authenticity builds trust and connection.
• •Balance Aspiration with Attainability: While showcasing an aspirational lifestyle, ensure the tone remains inviting and inclusive. Make customers feel they can be part of the brand's world and values, regardless of where they are on their journey.

Social Perception

Positive & Eco-Conscious, Advocate for Ethical Fashion, Community-Focused, Limited Broader Mentions (Outside Own Channels)

Copy Examples

• •Headline: Dive into Confidence. Sustainably. Body: Our latest collection, crafted from ocean-loving ECONYL®, is here to make you feel as good as you look. Embrace the waves, empower your spirit. #WearJAGS #SustainableSwim
• •Headline: Beauty That Doesn't Cost the Earth. Body: Feel the Bali breeze in every stitch. Our ethically made resort wear is designed for the conscious woman who values style and substance. Discover your perfect piece.
• •Headline: More Than Just Swimwear, It's a Statement. Body: When you choose Wear JAGS, you choose a kinder way to fashion. Join our community of empowered women making a difference, one beautiful garment at a time.
• •Headline: Your Escape Awaits. Responsibly. Body: Dream of sun-drenched shores and crystal-clear waters? Our sustainable swimwear is your perfect companion for mindful adventures. Made with love, worn with pride.
• •Headline: The Ocean Called. We Answered with ECONYL®. Body: Protecting our beautiful planet is woven into the fabric of who we are. Our stunning swimwear, made from regenerated nylon, lets you shine while being kind to the seas.