Brand Tone

Empowering, Body-Positive, Friendly, Approachable, Stylish, Fashion-Conscious, Customer-Centric, and Supportive

Brand Values

• •Inclusivity
• •Confidence & Empowerment
• •Customer Happiness/Centricity
• •Quality & Fit
• •Passion & Integrity
• •Redefining Perceptions

Best Practices

• •Always Lead with Empowerment: Every piece of copy, from a product description to a social media post, should aim to uplift and instill confidence in the reader. Use positive language that celebrates curves and personal style rather than focusing on "hiding" or "fixing."
• •Embrace "You" Language: Speak directly to the customer (e.g., "Let *you* shine through," "Find *your* perfect fit"). This creates a personal connection and reinforces the customer-centric value.
• •Be Authentically Friendly and Supportive: Imagine talking to a friend who needs a confidence boost. Let this warmth and genuine care come through in the writing. Avoid overly formal or impersonal language.
• •Highlight Style and Quality Together: Don't just sell clothes; sell the feeling of wearing stylish, well-fitting, quality garments. Emphasize how the fashion aspect combines with comfort and a great fit to make the wearer feel fantastic.
• •Create a "Voice Guide" with Key Phrases and No-Go Words: Document core brand phrases like "Let You Shine Through," "Dress with Confidence," "Fashion Inclusivity." Also, list terms to avoid (e.g., overly clinical terms for body shapes, negative connotations around size). This ensures consistency across all writers and platforms.

Social Perception

Positive Customer Sentiment, Trusted Retailer, Advocate for Body Positivity, Award-Winning Business

Copy Examples

• •Headline: Stop Hiding Your Curves. Start Celebrating Them! Body: At Wardrobe Plus, we believe fashion is for *every* body. Discover stunning new arrivals designed to make you feel incredible, confident, and unapologetically you. Let your style shine through! #WardrobePlusShine
• •Headline: Your Perfect Fit is Waiting. Body: Tired of clothes that *almost* work? Our new collection is all about gorgeous styles in sizes 16-32, crafted for comfort and designed to flatter. Come find pieces you’ll truly love. Our friendly team is always here to help you discover your next favorite outfit!
• •Headline: Dress with Confidence, Every Single Day. Body: Feeling good in your clothes shouldn't be a luxury, it's a right! Explore our latest range of chic, comfortable, and confidence-boosting outfits that are perfect for any occasion. Because when you look good, you feel unstoppable.
• •Headline: More Than Just Clothes – It's a Confidence Movement. Body: Join the Wardrobe Plus family and embrace a world where style knows no size. We’re passionate about curating fashion that empowers you to express your unique personality. Tag us in your #WardrobePlus look and inspire others!
• •Headline: New Season, New Styles, Same Fabulous You! Body: Refresh your wardrobe with our stunning new collection, packed with the latest trends and timeless classics in sizes 16-32. Quality fabrics, flattering fits, and styles that let your personality pop! What will you discover today?