Brand Tone

Approachable and Friendly, Confident and Stylish, Inspirational and Empowering, Authentic and Relatable

Brand Values

• •Quality and Longevity
• •Unique Style with Attention to Detail
• •Comfort and Flatter
• •Female Empowerment/For Women by Women
• •Customer Focus
• •Considered Production/Sustainability Nod

Best Practices

• •Embrace "Comfortable Glamour with a Magpie Twist": Ensure this core concept is woven into descriptions and messaging. Highlight both the ease of wear and the unique, special details that elevate the pieces.
• •Speak As a Friend, Advise As an Expert: Use warm, approachable language. Offer genuine styling advice and insights that resonate with the target audience (e.g., "How to wear red," "How to dress a Petite Frame"). Avoid overly technical jargon; focus on how the clothes make the wearer *feel*.
• •Highlight Quality and Longevity Subtly: Instead of just saying "high quality," describe the feel of the fabrics ("soft yarns," "drapes beautifully") and the idea that these are investment pieces ("live in your wardrobe for years to come," "timeless, elegant styles").
• •Reinforce "Designed by Women, For Women": This is a key differentiator. Casually mention this in copy where appropriate to build connection and trust, emphasizing an understanding of what women want from their clothes.
• •Be Authentic and Relatable, Especially on Social Media: Share behind-the-scenes content, founder stories, and user-generated content. Use language that feels genuine. The TikTok message "for women who want to stand out from the crowd, without being the loudest in the room" is a perfect example of this authentic connection. Use hashtags that reinforce community and target demographic.

Social Perception

Highly Positive, Trusted, Aspirational yet Attainable, Community Feel, Value for Money

Copy Examples

• •Instagram Post (Image: Woman confidently wearing a Wardrobe 44 dress): Step into your week with effortless style. Our [Dress Name] isn't just a dress, it's a feeling. Designed by women, for women who know that true glamour is about comfort and confidence. ✨ #Wardrobe44 #ComfortableGlamour #BritishDesign #StyleForRealWomen
• •Email Newsletter Subject: That 'Magpie Twist' You Love ✨ New Arrivals Inside! Body Snippet: Hello lovely! Craving something unique that whispers style rather than shouts? Our latest collection has just landed, full of those special Wardrobe 44 details we know you adore – a subtle sparkle here, a perfect cuff there. Pieces designed to make you feel amazing, every single day. Discover your new favourite...
• •Product Description (for a knit cardigan): Meet the [Cardigan Name] – your new best friend for cosy chic. Crafted from the softest yarns, this isn't just knitwear; it's a warm hug with a touch of our signature 'magpie twist'. Notice the [mention specific detail, e.g., unique button, cuff detail]. Perfect for layering and designed to be loved for seasons to come. Limited run, timeless style.
• •Facebook Ad (Carousel showing different ways to style a blouse): From desk to dinner, effortlessly. The [Blouse Name] is all about versatile style that makes you feel polished and put-together, without the fuss. We believe in pieces that work as hard as you do. Swipe to see how we're styling it this week! #Wardrobe44Style #EffortlessChic #FemaleFounded #LimitedEditionFashion
• •TikTok Video Caption (Founder talking about a new piece): So excited to share this one with you! 💕 Our new [Item Name] is all about feeling fabulous in your own skin. It's for those days when you want to stand out subtly, you know? That perfect blend of comfort and that little something special. Hope you love it as much as I do! #Wardrobe44 #NewCollection #BehindTheDesign #MidlifeStyle #ConfidentWomen