Brand Tone

Knowledgeable & Passionate, Authentic & Trustworthy, Community-Oriented & Engaging, Professional & Service-Oriented, Nostalgic & Appreciative of Craftsmanship

Brand Values

• •Historical Preservation & Education
• •Quality & Authenticity
• •Customer Connection & Service
• •Local Focus & Community Engagement
• •Passion for Cartography & Design

Best Practices

• •Share interesting historical facts, details about mapmakers, or the stories behind specific maps.
• •Be transparent about the difference between antique originals and reproductions. Use clear, honest language.
• •Focus on the quality of materials, printing processes (for reproductions), and framing.
• •Engage with followers by asking questions, sharing local history relevant to your maps, and highlighting customer finds or custom projects.
• •Clearly explain services, shipping, and product details. Be thorough and helpful.

Social Perception

Respected Experts, Unique & Niche Provider, Go-To for Local Historical Items, Positive Customer Experiences, Community Contributor

Copy Examples

• •Headline: Uncover the Boston of Yesterday. Body: Journey through time with our authentic antique maps. Each line and landmark tells a story. Find a piece of your city's past at WardMaps. #AntiqueMaps #BostonHistory #HistoricalDecor
• •Headline: More Than Just a Map, It's a Conversation Starter. Body: From rare 19th-century world atlases to vibrant reproductions of your favorite city plan, discover meticulously preserved cartography that brings history to your walls. Expertly sourced, lovingly presented. Visit our Cambridge store or shop online. #WardMaps #MapCollectors #VintageDecor #FunctionalArt
• •Headline: The Perfect Gift for the Transit Enthusiast (or a Treat for Yourself!). Body: Explore our exclusive collection of officially licensed MBTA gifts! From vintage sign reproductions to custom map mugs, celebrate Boston's iconic transit system with unique pieces designed by us. #MBTAgifts #BostonTransit #UniqueGifts #ShopLocalCambridge
• •Headline: Preserving Your Past, Beautifully. Body: Have a treasured family map or historical document? Our expert scanning and archival framing services ensure your heirlooms are preserved for generations to come. We also offer custom wall art solutions for your home or office. Inquire today! #MapPreservation #CustomFraming #HistoricalServices #WardMapsExpertise
• •Headline: Every Map Tells a Story. What Will Yours Say? Body: Founded by map lovers for map lovers. At WardMaps, we're passionate about connecting you with the art and history of cartography. Explore our curated collection and let our team help you find the perfect piece. #CelebratingHistoryOfPlace #CartographyLove #ExpertAdvice #CambridgeMA