Brand Tone

Elegant & Sophisticated, Authoritative & Knowledgeable, Inspirational & Creative, Customer-centric & Professional, Heritage-driven

Brand Values

• •Quality
• •Heritage & Tradition
• •Design Excellence & Innovation
• •Sustainability & Responsibility
• •Customer Focus & Partnership
• •Community & Culture

Best Practices

• •Emphasize Heritage and Expertise: Consistently weave in the brand's long history (since 1882) to reinforce authority, trust, and tradition. Use phrases that convey deep knowledge and experience in textiles.
• •Maintain an Elegant and Sophisticated Vocabulary: Use refined language that reflects the luxury and quality of the products. Avoid overly casual slang or jargon that doesn't align with a high-end brand.
• •Focus on Inspiration and Aspiration: Craft copy that inspires creativity and allows customers to envision the beautiful spaces they can create. Use evocative descriptions of textures, colors, and the feel of the fabrics.
• •Highlight Quality and Craftsmanship: Go beyond just stating "high quality." Describe the materials, the weaving techniques (where appropriate and understandable), and the meticulous attention to detail that defines Warde fabrics.
• •Showcase Sustainability and Responsibility Subtly but Consistently: Integrate messages about eco-friendly materials and ethical practices naturally into product descriptions and brand storytelling, appealing to the conscious consumer without being overly preachy. This reinforces the "quality" and "modern values" aspects.

Social Perception

High-End/Luxury Supplier, Established & Reputable, Go-To for Designers & Architects, Aspirational Brand, Trend-Aware

Copy Examples

• •Unveiling 'Ethereal Weaves' – our latest collection where timeless elegance meets contemporary artistry. Discover textures that whisper luxury and patterns that speak volumes. Elevate your space with fabrics born from a legacy of quality since 1882. #WardeFabrics #LuxuryTextiles #NewCollection #InteriorDesignInspo #TimelessElegance
• •Crafted for Beauty, Designed for Tomorrow. At Warde, our commitment to sustainability is woven into every luxurious thread. Explore our eco-conscious collections and design a future as beautiful as your home. [Link to Sustainable Collection]
• •For over 140 years, architects and designers have trusted Warde for unparalleled quality and innovative textile solutions. Partner with us for your next project and experience the Warde difference. Explore our extensive trade collections. [Link to Trade Program]
• •Indulge in the exquisite touch of our [Fabric Name] velvet. Meticulously crafted using traditional techniques and the finest yarns, its rich pile and deep luster offer a statement of sophisticated comfort, continuing a heritage of textile excellence since 1882.
• •An Invitation to Timeless Style: Exclusive Preview of Warde's Fall Collection