Brand Tone

aspirational, feminine, and confident

Brand Values

• •Female Empowerment
• •Celebration of Nature
• •Quality and Design
• •Confidence and Sensuality

Best Practices

• •Lead with the Destination, Sell the Suit: Focus on the feeling and the location (paradise, adventure, the sea) first. The swimwear is the key to accessing that feeling. This approach aligns with aspirational branding.
• •Emphasize "By Women, For Women": Consistently weave this message into the copy. It builds a sense of community, trust, and authenticity that resonates with the target audience.
• •Use Evocative, Sensory Language: Incorporate words that appeal to the senses "sun-kissed," "silky," "vibrant," "salty air." This transports the audience to the beach and makes the brand more memorable.
• •Incorporate "Designed in Venezuela": This is a unique selling proposition that adds a touch of exotic appeal and highlights craftsmanship. Mentioning it reinforces brand identity and differentiates it from mass-market competitors.
• •Address the Brand Name Confusion Head-On: In digital bios and website footers, consider using a clarifying tagline such as "WAPS Swimwear" or "WAPS Beachwear" to help differentiate from the shoe brand and improve search engine clarity for customers.

Social Perception

The social perception is challenged by brand name confusion with a shoe brand, limiting direct reviews. However, the swimwear brand's social media shows positive follower engagement and identification with its aspirational, lifestyle-focused aesthetic, including user-generated content.

Copy Examples

• •Where intricate design meets the soul of the sea. Our new [Bikini Name] is crafted not just for the sun, but for the moments you feel most alive. Designed by women, for your perfect escape. #WapsSwimwear #DesignedInVenezuela #SummerEssence
• •That feeling of sun on your skin and salt in the air? We bottled it. Our latest collection is inspired by the endless beauty of a perfect paradise. Discover swimwear that moves with you, from sunrise to sunset. Find your sunshine with WAPS.
• •Inspired by the Ocean, Crafted in the Heart of Venezuela. WAPS is more than swimwear it's a celebration of feminine energy and the wild beauty of nature. Dive in.
• •Your Next Adventure Awaits... Ready to chase the horizon? Pack your bags and take us with you. For a limited time, enjoy 15% off our new arrivals. Find the perfect suit for your next story. Shop Now, Explore Forever.
• •You are our paradise! We love seeing the world through your eyes. Tag @waps.usa and #WapsAdventures to be featured and share your sun-kissed moments with our community!