Brand Tone

Aspirational, cool, community-focused, genuine, and passionate, adapting from emotive and thoughtful on the website to direct, trendy, and engaging on social media.

Brand Values

• •Community
• •Authenticity and Self-Expression
• •Quality and Craftsmanship
• •Storytelling
• •Ambition

Best Practices

• •Lead with "Why," Not Just "What": Always connect the product back to the brand's core values. Instead of just "New T-Shirt," try "The T-Shirt That Tells a Story." This reinforces the brand's mission of meaningful fashion.
• •Maintain a "Cool Confidence": The tone should be confident but not arrogant. Use clear, concise language that is both aspirational and approachable. Avoid overly technical jargon and speak to the customer like a peer in the fashion community.
• •Use Community-Centric Language: Incorporate words like "community," "associate," "club," and "Wanzomsphere" regularly to make customers feel like they are part of an exclusive group. Encourage user-generated content by asking questions and creating brand-specific hashtags.
• •Adapt the Tone to the Platform: While the core brand voice remains consistent, the tone can be slightly adjusted. Keep it professional and story-driven on the website, visually-led and aspirational on Instagram, and more raw, engaging, and trend-focused on TikTok.
• •Emphasize Quality Through Specifics: Build trust by being transparent about the product. Use descriptive words that highlight craftsmanship and material quality, such as "heavyweight cotton," "custom-dyed," or "thoughtful design," to justify the "formal streetwear" positioning.

Social Perception

Perceived as a trendy, stylish, and high-quality "formal streetwear" brand, particularly appealing to young men interested in Scandinavian or Copenhagen-style fashion, with a generally satisfied customer base and a positive brand reputation.

Copy Examples

• •Engineered for comfort. Designed to tell your story. The new Cozy Hoodie is more than a layer; it's a statement. Crafted from 100% heavyweight cotton for a feel you have to experience. Live now. #Wanzom #FormalStreetwear #CopenhagenStyle
• •This is how we’re styling the new Dyed Knitted Sweat. Clean, confident, and ready for anything. How would you wear it? Show us your fit. #wanzom #ootd #streetwear #fitcheck
• •More Than Fashion. We're a Community. Wanzom is built on shared stories and authentic connections. Discover the Wanzomsphere. #WanzomCommunity
• •Tired of fast fashion? Discover Wanzom, the Danish streetwear brand focused on quality, storytelling, and timeless style. Shop the collection and find pieces that last. Free shipping on your first order.
• •Welcome to the Club. We're proud to introduce our newest Wanzom Associate, a creator who embodies our values of passion and determination. Read their story and see how they're shaping our community. #WanzomAssociate