Brand Tone

sophisticated, warm, and aspirational

Brand Values

• •Luxury and Exclusivity
• •Thoughtful Curation and Quality Craftsmanship
• •Sustainability and Ethical Practices
• •Joy of Giving and Connection
• •Supporting Artisans and Female Entrepreneurs

Best Practices

• •Emphasize "Curated Luxury": Always use language that conveys exclusivity, high quality, and careful selection. Words like "artisanal," "handcrafted," "bespoke," "exclusive," "sumptuous," and "refined" reinforce this.
• •Tell the Story: Weave in narratives about the origin of products, the artisans behind them, the inspiration from travel, or the founder's passion. This adds depth and a personal touch beyond just the item itself.
• •Highlight Ethical and Sustainable Angles: Subtly integrate the brand's commitment to fair wages, sustainability, and supporting small/female-led businesses. This appeals to conscious consumers and adds a layer of positive value.
• •Focus on the "Experience" of Gifting and Receiving: Frame products not just as objects, but as facilitators of joy, connection, and cherished moments. Use evocative language that appeals to emotions.
• •Maintain Warmth and Aspiration: While luxurious, the tone should remain inviting and inspiring. Phrases that suggest a desire for "more" (like the brand's name pun) or the joy of discovery can achieve this. Ensure approachability in customer interactions.

Social Perception

generally perceived positively as a provider of high-quality, unique, and ethically sourced gifts

Copy Examples

• •Headline: Discover the Art of Exquisite Gifting. Body: Journey with Maure beyond the ordinary. Our curated collections, born from a passion for global artistry and ethical sourcing, offer more than just gifts—they deliver unforgettable moments. Find a unique treasure that tells a story.
• •Social Media Post: Wrap them in warmth and wonder. ✨ Each Maure gift box is a hand-selected ensemble of artisanal craftsmanship and sustainable luxury, designed to spark joy and leave a lasting impression. Who in your life deserves a little Maure? #WantMaure #LuxuryGifting #EthicallySourced #ArtisanMade
• •Product Description (for a handmade vase): Shaped by hand, chosen with heart. This stunning vase, crafted by an artisan who shares our commitment to upcycled beauty, brings a touch of sustainable elegance to any space. A Maure exclusive, it’s a testament to the beauty of conscious creation.
• •Email Subject: More Than a Gift, It’s a Maure Experience. Body: Dear [Customer Name], At Maure, we believe in the power of a thoughtful gesture. Inspired by worldly travels and a dedication to ethical craftsmanship, our latest collection is designed to delight and inspire. Explore unique finds and share the joy of giving.
• •About Us Snippet: Founded by Chef Maureen Cavalieri, Maure (pronounced 'More') is a celebration of global discovery, artisanal skill, and the joy of heartfelt giving. We partner with craftspeople dedicated to sustainable practices, bringing you exclusive, luxury gifts that not only enchant the recipient but also empower communities and protect our planet. You’ll always want Maure.