Brand Tone

informative, solution-oriented, and customer-focused

Brand Values

• •Excellence
• •Integrity
• •Commitment to the client
• •Innovation
• •Teamwork
• •Reliability
• •Efficiency
• •Quality
• •Transparency
• •Cost-effectiveness
• •Energy efficiency

Best Practices

• •Always Lead with Solutions: Frame product descriptions and advertisements around how they solve a customer's problem or meet a need (e.g., "reliable and efficient pumping solutions," "illuminate your home or business").
• •Maintain an Expert yet Approachable Voice: Provide clear, informative details about products and services, showcasing expertise, but do so in a way that is easy for all customers to understand.
• •Emphasize Quality and Value: Consistently highlight the quality of the products and the value customers receive, whether it's through durability, energy savings, or competitive pricing.
• •Encourage Engagement and Interaction: In social media and customer communications, ask questions, invite customers to share their projects, and respond to comments to foster a sense of community and customer focus.
• •Be Clear and Direct in Promotions: When announcing sales or special offers, use clear, concise language that highlights the benefit to the customer and includes a strong call to action.

Social Perception

Customers appreciate the quality of products, good service, and helpful support. They are seen as a place to find a wide variety of lighting and electrical products, often at better prices than large retail stores.

Copy Examples

• •Headline: Illuminate Your World with Wanting Chile: Quality LED Solutions for Every Project. Body: From energy-efficient home lighting to robust electrical materials for your business, find everything you need at Wanting Chile. Expert advice, unbeatable prices. Visit us at wantingchile.cl or our Macul store!
• •Headline: Power Up Your Efficiency! Discover Reliable Pumping Solutions with Wanting Soluciones. Body: Facing a water pump challenge? Our expert team offers innovative and efficient pumping systems tailored to your needs. Excellence and customer satisfaction guaranteed. Learn more!
• •Social Media Post (TikTok/Instagram): ✨ Transform Your Space! ✨ Check out our latest arrivals in decorative LED lighting. Swipe to see the before & after! #WantingChile #LEDLighting #HomeDecor #Chile. Visit www.wantingchile.cl for more.
• •Headline: Don't Get Left in the Dark! Shop Our Emergency Lighting Solutions. Body: Ensure safety and peace of mind with our reliable emergency lights and backup power systems. High-quality and built to last. Explore the range at Wanting Chile.
• •Promotional Copy: 🔥 Hot Deals at Wanting Chile! 🔥 Get [XX]% off selected LED panels and electrical supplies this week only. Light up your projects for less! Shop now: wantingchile.cl.