Brand Tone

Artistic & Creative, Appreciative & Genuine, Nostalgic & Evocative, Polished & Professional, Approachable & Friendly

Brand Values

• •Quality Craftsmanship
• •Local Connection & Community
• •Originality & Artistic Expression
• •Meaningful Gifting & Keepsakes
• •Appreciation for Nature & Place

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., artistic, appreciative, nostalgic), along with do's and don'ts for language and style. Share this with anyone creating content.
• •Focus on "Why": Always circle back to the brand's values and the reasons behind the designs. Infuse copy with the passion for place, memory, and artistry that Line Point Design embodies. For instance, instead of just saying "New print," say "Our new [Place] print, inspired by cherished memories of..."
• •Use Evocative Language: Employ words that trigger emotions and paint a picture, aligning with the artistic and nostalgic nature of the products. Words like "cherished," "illuminate," "handcrafted," "inspired by," "journey," "capture" can be effective.
• •Maintain Visual-Verbal Harmony: Ensure the copy complements the visual aesthetic. If the visuals are clean, artistic, and thoughtful, the copy should reflect the same qualities – avoid overly casual slang or overly complex jargon.
• •Engage Authentically: When responding to comments or writing social media captions, maintain a genuine, appreciative, and friendly tone. Personal touches, like sharing the inspiration behind a piece, can strengthen the connection with the audience.

Social Perception

High-Quality & Artistic, Unique & Distinctive, Gift-Worthy, Supportive of Local, Trustworthy

Copy Examples

• •Product Description (e.g., for a city map print): Relive your favourite city moments or dream of new adventures with our meticulously illustrated [City Name] map. Every street and landmark is a testament to the places we love, designed to bring a touch of artistic nostalgia to your walls.
• •Instagram Post (showcasing a new collection): Introducing our latest collection, inspired by the serene beauty of the [Region/Natural Feature]. Each piece is thoughtfully designed to bring a little bit of that wonder into your home. We poured our hearts into these – hope you love them as much as we do! ✨ #LinePointDesign #CanadianArt #HomeDecor
• •Email Newsletter Subject Line: New Arrivals: Art That Tells Your Story 💌
• •About Us Snippet: At Line Point Design, we believe that art should connect us – to places, to memories, and to each other. That's why we lovingly create illustrated goods that celebrate the beauty around us, one design at a time.
• •Promotional Post (e.g., for a holiday sale): Find the perfect, heartfelt gift this season. Our collection of art prints and illustrated goods are designed to delight and inspire. Enjoy [Discount Percentage]% off for a limited time and share a piece of art that truly means something.