Brand Tone

Trendy and Fashion-Forward, Approachable and Friendly, Confident and Bold, Inspirational, Slightly Playful

Brand Values

• •Individuality and Self-Expression
• •Confidence
• •Trend Awareness
• •Quality and Value
• •Community (implied)

Best Practices

• •Embrace the "WANTED AND WILD" Persona: Always write with a confident, slightly edgy, and free-spirited voice. Use language that evokes adventure, independence, and a touch of rebellion (in a stylish way).
• •Incorporate Western & Boho Vernacular (Authentically): Sprinkle in words and phrases that resonate with the aesthetic (e.g., "wanderer," "free spirit," "prairie," "rodeo," "gypsy soul," "howdy," "y'all" – if appropriate for the specific audience segment and used naturally). Avoid overdoing it to the point of caricature.
• •Focus on Storytelling and Lifestyle: Instead of just describing products, paint a picture of the lifestyle associated with them. How does the clothing make the wearer feel? Where would they wear it? What adventures await?
• •Maintain Visual and Verbal Synergy: Ensure the copy complements the visual elements used in posts and on the website. If the image is bold and adventurous, the copy should match that energy.
• •Engage and Build Community: Use inclusive language (e.g., "wild ones," "tribe"). Ask questions to encourage interaction. Respond to comments and messages in a way that reinforces the friendly yet confident brand tone.

Social Perception

Stylish and Unique, On-Trend, Good for Specific Aesthetics, Relatable (for its niche), Visually Appealing

Copy Examples

• •Instagram Post (New Arrival - Dress): Stop scrollin', start stylin' 🤠✨ Our brand new 'Desert Bloom' maxi dress just landed, and she's everything your wild heart desires. Perfect for sunset chasing or dancing under the stars. Tap to make her yours before she's gone like a tumbleweed! #WantedAndWild #WesternBoho #NewArrival #MaxiDressMagic #FreeSpiritFashion
• •Facebook Ad (Collection Promotion): Unleash your inner wanderer 🌵 Our latest collection is a love letter to dusty roads and open skies. Think timeless denim, free-flowing silhouettes, and details that tell a story. Discover your next adventure-ready outfit at WANTED AND WILD. Shop now: [Link to Website] #WanderMore #BohoChic #WesternStyle #NewCollection #WantedAndWildBoutique
• •TikTok Video Caption (Outfit Styling): From ranch hand to festival queen 👑 Obsessed with this top-to-toe WANTED AND WILD look! Which vibe are you? 😉 #GRWM #WesternFashion #BohoVibes #OutfitInspo #TikTokFashion #WantedAndWild
• •Email Subject Line (Sale Promotion): Heads Up, Wild One! 🤫 Your faves are on SALE! Email Body Snippet: Hey [Customer Name], Heard the call of the wild? Good news! Some of our most-wanted pieces are now on sale. It's the perfect time to snag that [Specific Item Category, e.g., statement jacket] you've been eyeing. Don't wait too long – these styles are roamin' off the shelves fast! Shop the sale: [Link]
• •Pinterest Pin Description (Accessory Focus): The finishing touch to your wild look ✨ Our 'Nomad Soul' concho belt adds instant Western flair to any outfit. Perfect for cinching a dress or styling with your favorite denim. Pin it for later or shop it now! #WantedAndWild #WesternAccessories #ConchoBelt #BohoJewelry #StyleInspo #PinterestFashion