Brand Tone

Enthusiastic and passionate, inclusive and communal, informal and friendly, and appreciative, speaking as a fan, to the fans.

Brand Values

• •Fan-Centricity
• •Celebration of Fandom
• •Connection
• •Quality
• •Authenticity

Best Practices

• •Regularly use terms, inside jokes, and references specific to the fandom to build authenticity and trust.
• •Frame social media posts as conversations, asking questions, running polls, and featuring user-generated content to make fans feel seen and heard.
• •Ensure all copy, from product descriptions to error messages, feels positive, friendly, and passionate, avoiding cold, corporate language.
• •Use inclusive language like "we," "us," and "our community" to reinforce the idea that the shop is part of the fandom.
• •Ensure that the brand's visual elements (colors, fonts, photo styles) match the friendly, energetic, and celebratory tone of the copy.

Social Perception

During its active period, WannableShop was likely perceived as a niche destination created by fans, for fans. It would have been viewed positively if it offered unique, high-quality fan-made merchandise, provided reliable shipping, and engaged authentically with the community, seen as a trusted part of the fan ecosystem. Negative perception would stem from common small online retailer issues like slow shipping or poor quality, seen as a betrayal of trust.

Copy Examples

• •Relive every iconic moment. Our 'All I Wanna Do' photo card set features 11 high-quality, glossy prints to complete your collection. From their debut stage to their final concert, keep the memories forever. The perfect addition to your binder!
• •It's here, Wannables! ✨ Our new 'Promise You' minimalist tee is now available. Simple, stylish, and designed for the fans who know. Because some promises are meant to last forever. Link in bio to get yours before they're gone!
• •A Special Gift For Our Favorite Wannable 🎁
• •Energetic Summer Sale! Get 15% off all apparel and accessories. It's time to show your colors and celebrate the boys.
• •WannableShop was born from a simple idea: a place for Wannables to find gear that truly represents our amazing fandom. We're just like you—we cheered, we streamed, and we fell in love with 11 incredible artists. Every item here is made with that same passion.