Brand Tone

Passionate, Personal & Approachable, Creative & Artistic, Educational & Inspiring

Brand Values

• •Capturing Memories
• •Passion for Hong Kong
• •Creativity and Self-Expression
• •Community & Connection
• •Quality & Originality

Best Practices

• •Embrace Personal Storytelling: Consistently weave in Nicole's personal connection to Hong Kong and her passion for photography. Use 'I' and 'my' to maintain an approachable, personal voice.
• •Use Evocative and Sensory Language: Describe the sights, sounds, and feelings of Hong Kong and the experience of photography to draw the audience in. Words like 'vibrant,' 'hidden gems,' 'soul,' and 'magic' align with the established tone.
• •Maintain an Encouraging and Inspiring Voice: Whether promoting a workshop or a product, the copy should feel uplifting and motivating, encouraging creativity and the preservation of memories.
• •Highlight the 'Wander' Aspect: Emphasize exploration, discovery, and the joy of finding beauty in everyday moments and unique cityscapes. This connects directly to the brand name.
• •Keep it Clear and Accessible: While artistic, the language should remain easy to understand for a broad audience, including parents looking for teen workshops or individuals seeking unique gifts. Avoid overly technical jargon unless specifically explaining a photography concept in an educational context.

Social Perception

Positive for Photography Services, Appreciation for Hong Kong Focus, Seen as a Local Creative Business, Helpful and Enthusiastic

Copy Examples

• •Unlock the soul of Hong Kong with your lens! 🇭🇰 Join my street photography workshop and let's wander together, capturing the hidden stories and vibrant moments of this incredible city. No fancy gear needed, just your curiosity and a passion to see differently. Link in bio to book your spot! #WanderWithNicole #HongKongPhotography #StreetPhotographyWorkshop #CaptureTheMoment #HKCreates
• •Time flies, but memories shouldn't. ❤️ Let me help you freeze those precious family moments in the heart of Hong Kong. My documentary style is all about capturing your genuine connections and the beautiful chaos of family life. Let's create heirlooms you'll cherish forever. Send me a message to learn more about a session! #WanderWithNicoleFamily #HongKongFamilyPhotographer #DocumentaryPhotography #CherishEveryMoment #HKFamily
• •Bring the iconic Hong Kong skyline to life in your home! ✨ My original photograph is meticulously crafted into a unique 3D frame, adding depth and a touch of wander to any space. Each piece is a love letter to this city, perfect for gifting or as a special reminder of your Hong Kong story. Explore the collection on my website! #WanderWithNicole #HongKongArt #3DPhotoFrame #UniqueGiftsHK #MadeInHongKong
• •Hi, I'm Nicole! For over 8 years, Hong Kong's vibrant streets have been my playground and my muse. There's a story around every corner, an intimate moment waiting to be seen. Through Wander with Nicole, I share my passion by helping you capture your own Hong Kong memories and by bringing the city's magic into your homes with unique photographic gifts. Let's explore and create together!
• •Got a teen with a budding eye for a good shot? 📸 My summer photography camp is more than just learning camera settings – it's about sparking creativity, exploring Hong Kong's incredible sights, and making new friends! We'll turn their enthusiasm into skills they'll love. Limited spots available for an unforgettable adventure! Find out more and sign up: [Link] #WanderWithNicoleTeens #PhotographyCampHK #CreativeTeens #SummerInHongKong