Brand Tone

Adventurous, Conscious, Stylish, Friendly, Upbeat, Authentic

Brand Values

• •Sustainability & Eco-Consciousness
• •Quality & Durability
• •Design & Aesthetics
• •Community & Connection
• •Adventure & Exploration
• •Animal Welfare
• •Happiness & Positivity

Best Practices

• •Embrace the "Adventurous yet Responsible" Voice: Combine enthusiastic language about exploration and fun with clear communication about sustainability efforts. Use words like "explore," "adventure," "journey," alongside "conscious," "recycled," "eco-friendly."
• •Be Visually Driven but Value-Oriented: While the products are stylish, ensure the copy always ties back to the core values of sustainability and quality. For instance, "Our vibrant [Product Name] isn't just a pretty accessory; its webbing is made from [Number] recycled plastic bottles, keeping waste from our parks."
• •Foster Community Through Inclusive Language: Use "we," "us," and "our community" to make customers feel part of the Wanderruff pack. Encourage user-generated content and interactions. Speak directly to "pet parents" who care.
• •Maintain Honesty and Transparency: Continue the practice of being open about the sustainability journey, as seen in statements like "We're not as sustainable as we could be yet, but we're working on it." This builds trust and authenticity.
• •Keep it Upbeat and Positive: Reflect the brand's values of happiness and optimism. Even when discussing serious topics like environmentalism, frame it from a solutions-oriented and hopeful perspective. Focus on the positive impact customers make by choosing Wanderruff.

Social Perception

Positive, Eco-Friendly Leader, High Quality & Stylish, Trustworthy & Customer-Focused, Innovative

Copy Examples

• •Headline: Adventure Together, Responsibly. Body: Explore more with Wanderruff. Our stylish gear is made from recycled materials, so your pup can tread lightly on the trails they love. #Wanderruff #SustainableAdventures
• •Headline: Looks Good, Does Good. Body: Finally, dog gear that matches your style AND your values. Wanderruff essentials: consciously crafted for the modern dog and their eco-savvy human. #EcoChicPups #DesignedForGood
• •Headline: Unleash the Good. Body: Every Wanderruff collar, leash, and harness helps keep plastic out of landfills and supports environmental causes. Gear up for good times and a better planet. #WaggingForChange #1PercentForThePlanet
• •Headline: Built for Trails, Designed for Heads to Turn. Body: Our durable, all-weather gear is ready for any adventure, while looking sharp in the city or deep in the woods. Quality that lasts, style that gets noticed. #AdventureReady #DogGearWithStyle
• •Headline: Join the Pack of Conscious Explorers. Body: Show off your Wanderruff pup! Tag @wanderruff.co for a chance to be featured. We love seeing our community making memories and protecting our beautiful planet, one walk at a time. #WanderruffCommunity #PawsitiveImpact