Brand Tone

Adventurous & Daring, Inspirational & aspirational, Authentic & direct, Youthful & energetic, Passionate

Brand Values

• •Passion for Real Adventures
• •Taking Responsibility (Extreme Ownership)
• •High Standards
• •Solution-Oriented
• •Drive & Proactivity ("Vollgas geben")
• •Pushing Boundaries & Personal Growth
• •Community & Shared Experience

Best Practices

• •Embrace the "Dare": Consistently use language that challenges and excites. Words like "extreme," "challenge," "discover," "dare," "unleash," and "conquer" align with their adventurous spirit. Use their tagline "Komm mit, wenn du dich traust" (or its English equivalent) strategically.
• •Be Direct and Authentic: Avoid overly polished corporate speak. Maintain a straightforward, honest, and slightly rugged tone. Acknowledge the demanding nature of the trips while highlighting the rewards.
• •Focus on Transformation and Growth: Emphasize not just the destination, but the personal journey and the growth participants experience. Use testimonials and storytelling to illustrate this.
• •Speak to the "Mut" (Courage) in Wandermut: The brand name itself implies courage and a spirit of adventure. Copy should appeal to this innate desire in their target audience to explore and push their boundaries.
• •Maintain Youthful Energy and Enthusiasm: While serious about safety and the challenges, the overall tone should remain energetic, passionate, and inspiring, reflecting the founders' spirit and appealing to their target demographic.

Social Perception

Viewed as a provider of unique, life-changing adventures, excellent organization, and fostering strong group bonds. Seen as providers of extreme and authentic adventures. Recognized for pushing limits.

Copy Examples

• •Headline: Stop Dreaming. Start Doing. The World's Wildest Corners Await. Body: Tired of the same old routine? Wandermut takes you beyond the map, to places where real adventure lives. These aren't your average holidays. These are expeditions. Challenges. Transformations. Are you ready to find out what you're truly made of? Komm mit, wenn du dich traust. (Come with us, if you dare.) Explore our trips.
• •Headline: This Isn't Just a Trip. It's a Test. And a Testimony. Body: Our expeditions push you to your limits and then show you how to soar past them. Face the raw beauty of the planet, forge bonds with fellow adventurers, and return with stories that will echo for a lifetime. We handle the logistics, you bring the courage. Discover the extraordinary.
• •Headline: Warning: May Cause Extreme Personal Growth. Body: Forget tourist traps. We do remote. We do raw. We do real. From the scorching Sahara to the frozen Arctic, Wandermut expeditions are designed to strip away the ordinary and reveal your extraordinary potential. This is where you meet the real you.
• •Headline: Your Comfort Zone Called. It Misses You. (Don't Call Back.) Body: If you're looking for poolside cocktails, look elsewhere. If you're craving genuine challenge, unparalleled landscapes, and the kind of experiences that redefine your limits, you're in the right place. We're Wandermut. We go where others don't.
• •Headline: Adventure Is Our Default Setting. What's Yours? Body: We believe life's too short for the beaten path. That's why we craft expeditions for those who hear the call of the wild and dare to answer. Join a crew of like-minded explorers and embark on a journey that will challenge, inspire, and change you. The adventure starts now.