Brand Tone

Authentic, Inspiring, Badass/Edgy, Artistic & Creative, Personal & Relatable, Slightly Rustic/Western yet Modern

Brand Values

• •Individuality & Originality: Creating unique, one-of-a-kind art pieces that are not 'traditional skull art'.
• •Creativity & Artistic Expression: The freedom to create and express a unique vision.
• •Authenticity: Being true to oneself and the craft; using real, ethically sourced materials.
• •Inspiration & Empowerment: Encouraging others to pursue their dreams, embrace adventure, and 'do hard things'.
• •Quality & Craftsmanship: Dedication to creating high-quality, handcrafted legacy pieces.
• •Resilience & Passion: Overcoming challenges and pursuing a passion to build a business.
• •Ethical Sourcing: Taking pride in working with farmers and ranchers and giving a new life to what would otherwise be a byproduct.

Best Practices

• •Embrace Authenticity: Always write from a genuine place. Share the real stories behind the art, the inspiration, and the process. Avoid overly corporate or impersonal language. Let Cassie's 'badass' yet relatable personality shine through.
• •Speak to the 'Wanderlust' Spirit: Consistently weave in themes of adventure, exploration, freedom, and pursuing dreams. Use evocative language that inspires and empowers.
• •Highlight Uniqueness and Craftsmanship: Emphasize that each piece is a one-of-a-kind, handcrafted work of art. Use terms like 'legacy piece,' 'modern abstract edge,' and 'ethically sourced' to reinforce quality and originality.
• •Maintain a Confident, Slightly Edgy Voice: Reflect the 'badass' element of the brand. The tone can be bold and assertive, yet still approachable and personal. It’s about art for individuals who aren't afraid to stand out.
• •Connect Emotionally: Go beyond just describing the product. Talk about how the art makes one *feel* – inspired, empowered, proud, adventurous. Share the passion behind the creation and invite customers to make the art part of their own story.

Social Perception

Wanderlust Skulls is perceived as a unique, artist-driven brand that offers high-quality, distinctive art pieces. The founder, Cassie Everson-Martin, is seen as an inspiring figure – a relatable entrepreneur who has built a business from her passion and creativity. There's an appreciation for the blend of traditional Western elements with modern artistic interpretation. The brand is likely seen as authentic and a provider of statement pieces that are more than just decor but also a source of inspiration.

Copy Examples

• •Headline: 'Own a Piece of the Wild. Inspire Your Wanderlust.' Body: 'More than art, it's a declaration. Each Wanderlust Skull is a handcrafted testament to untamed spirit and bold originality. Ethically sourced, uniquely designed, and ready to be the badass centerpiece your story deserves. What will yours inspire?'
• •Instagram Post Caption (Image of a new skull art piece): 'Forged from passion, inspired by life's grand adventures. This isn't just a skull; it's a reminder to chase your horizons and 'do hard things.' Each line, each color, tells a story of resilience and creative freedom. Ready to make it part of yours? #WanderlustSkulls #ModernWesternArt #SkullArt #Handcrafted #InspireAdventure #BeBadass'
• •About Us Snippet: 'Wanderlust Skulls: Where raw authenticity meets modern artistry. Founded by Cassie Everson-Martin, 'the lady behind the bones,' we transform ethically sourced skulls into unique legacy pieces. Each creation is a call to your inner explorer, a spark for your dreams, and a bold statement of individuality.'
• •Product Description Opening: 'Unleash your adventurous spirit with the 'Forged in Silence' Longhorn Skull. This isn't merely decor; it's a piece of the untamed, a symbol of quiet strength and the courage to carve your own path. Hand-painted with a modern abstract vision, it’s designed for those who build differently.'
• •Email Subject Line: 'Dare to Be Different: New Skulls Have Arrived.' Email Body Snippet: 'Hey [Customer Name], Still searching for that piece that speaks to your soul? At Wanderlust Skulls, we believe in art that's as unique and badass as you are. Explore our latest handcrafted creations – ready to inspire your next adventure or simply remind you of the incredible power within.'