Brand Tone

Artistic, Whimsical, Heartfelt, and Appreciative

Brand Values

• •Artistic Originality & Craftsmanship
• •Quality
• •Joy & Connection
• •Sustainability & Eco-consciousness
• •Inspired by Nature & Everyday Beauty

Best Practices

• •Create a Brand Voice Guide: Develop a document that explicitly defines the brand's tone (Artistic, Whimsical, Heartfelt, Appreciative), key vocabulary, "do's and don'ts" for language, and examples. This ensures everyone creating content is aligned.
• •Storytelling through Art: Consistently emphasize the artistic origin of the products. Share the stories behind the designs, the inspiration (nature, travel, everyday moments), and the process of creation from painting to print.
• •Use Evocative and Sensory Language: Employ words that appeal to the imagination and emotions. Terms like "whimsical," "charming," "heartfelt," "joyful," "delicate," "hand-painted," "sparkle," and "wonder" align well with the established tone.
• •Maintain a Personal and Appreciative Connection: When interacting with customers (on social media, in email newsletters), maintain a friendly, warm, and genuinely appreciative tone. Thank customers for their support and celebrate their engagement with the brand.
• •Visual Consistency Reinforces Tone: Ensure that the visual elements (photography, graphics, website design) complement the written tone. The whimsical, artistic, and high-quality nature of the products should be reflected in all visual communications, reinforcing the overall brand message.

Social Perception

high-quality, artistic, and charming independent brand

Copy Examples

• •Let your imagination take flight with our latest collection, dreamed up and painted in our seaside studio. Each card is a little piece of art, waiting to share a heartfelt message. Explore the new arrivals and find a touch of whimsical wonder. ✨
• •Bloomingly beautiful and designed with joy! 🌸 Our [Card Name] card, born from a delicate gouache painting, is perfect for sending sunshine and smiles. Lovingly hand-foiled for that extra sparkle, because every kind word deserves to shine.
• •Crafted with care, for you and our beautiful planet. Our paper goods are thoughtfully made using sustainably sourced papers and packaged with love (and biodegradable materials!). Send beauty, responsibly. 🌿
• •A little peek into where the magic happens! ✨ From brushstroke to beautiful card, every Wanderlust Paper Co. piece is infused with passion and a sprinkle of seaside inspiration. Thank you for letting us share our art with you!
• •Celebrate the season with heartfelt connections. Discover unique, illustrated paper goods designed to make spirits bright. Each piece is a tiny treasure, crafted with love and a touch of whimsy.